GlobalGAP (previously EurepGAP) is a voluntary business-to-business standard for food audit that has recently achieved the greatest acceptance worldwide (Campbell, Lawrence & Smith 2006) boasting implementation numbers of over 80,000 farms in 80 countries. Compliance with the standard is verified by means of the third party certification (TPC) audit, and is designed to (GlobalGAP 2008) assure European retailers that exporting producers have met their criteria for safe and sustainable agriculture (GlobalGAP 2007b). In 2004, cherry growers in the Southern Interior of British Columbia became the first GlobalGAP certified producers in Canada. This novelty afforded a unique opportunity to observe the introduction of the standard in an industrialized country with well-established regulations and where the capacity of producers to undertake the process was relatively high. A qualitative methodology was used in case studies of two communities to inductively study the implementation of ‘safe and sustainable agriculture’ certification and generate relevant research questions for deeper examination. Sensitizing concepts emerging from observations of the TPC audits (n = 20) evolved into two primary research objectives; 1) to understand the practical application and diffusion of a TPC standard and 2) to explore the efficacy of the TPC standard as a mechanism to promote sustainable agriculture within certain pre-existing contexts. Forty-four follow up interviews were conducted with growers that chose to certify (n = 24), those that did not (n = 14), and other key actors (n = 3). This thesis examines the research objectives over three chapters. The introduction provides the local and global context along with a review of GlobalGAP, agri-food governance and the role of private certification and retailer power. Chapter two presents the technological and sociological factors that influenced the stages of the diffusion of GlobalGAP TPC and compares these factors and outcomes to the technological and sociological components of sustainable agriculture. In the conclusion, policy strategies are offered to maximize the potential for this tool to promote sustainable agriculture along with suggestions for future research on the topic.

GlobalGAP (previously EurepGAP) is a voluntary business-to-business standard for food audit that has recently achieved the greatest acceptance worldwide (Campbell, Lawrence & Smith 2006) boasting implementation numbers of over 80,000 farms in 80 countries. Compliance with the standard is verified by means of the third party certification (TPC) audit, and is designed to (GlobalGAP 2008) assure European retailers that exporting producers have met their criteria for safe and sustainable agriculture (GlobalGAP 2007b). In 2004, cherry growers in the Southern Interior of British Columbia became the first GlobalGAP certified producers in Canada. This novelty afforded a unique opportunity to observe the introduction of the standard in an industrialized country with well-established regulations and where the capacity of producers to undertake the process was relatively high. A qualitative methodology was used in case studies of two communities to inductively study the implementation of ‘safe and sustainable agriculture’ certification and generate relevant research questions for deeper examination. Sensitizing concepts emerging from observations of the TPC audits (n = 20) evolved into two primary research objectives; 1) to understand the practical application and diffusion of a TPC standard and 2) to explore the efficacy of the TPC standard as a mechanism to promote sustainable agriculture within certain pre-existing contexts. Forty-four follow up interviews were conducted with growers that chose to certify (n = 24), those that did not (n = 14), and other key actors (n = 3). This thesis examines the research objectives over three chapters. The introduction provides the local and global context along with a review of GlobalGAP, agri-food governance and the role of private certification and retailer power. Chapter two presents the technological and sociological factors that influenced the stages of the diffusion of GlobalGAP TPC and compares these factors and outcomes to the technological and sociological components of sustainable agriculture. In the conclusion, policy strategies are offered to maximize the potential for this tool to promote sustainable agriculture along with suggestions for future research on the topic.

GlobalGAP (previously EurepGAP) is a voluntary business-to-business standard for food audit that has recently achieved the greatest acceptance worldwide (Campbell, Lawrence & Smith 2006) boasting implementation numbers of over 80,000 farms in 80 countries. Compliance with the standard is verified by means of the third party certification (TPC) audit, and is designed to (GlobalGAP 2008) assure European retailers that exporting producers have met their criteria for safe and sustainable agriculture (GlobalGAP 2007b). In 2004, cherry growers in the Southern Interior of British Columbia became the first GlobalGAP certified producers in Canada. This novelty afforded a unique opportunity to observe the introduction of the standard in an industrialized country with well-established regulations and where the capacity of producers to undertake the process was relatively high. A qualitative methodology was used in case studies of two communities to inductively study the implementation of ‘safe and sustainable agriculture’ certification and generate relevant research questions for deeper examination. Sensitizing concepts emerging from observations of the TPC audits (n = 20) evolved into two primary research objectives; 1) to understand the practical application and diffusion of a TPC standard and 2) to explore the efficacy of the TPC standard as a mechanism to promote sustainable agriculture within certain pre-existing contexts. Forty-four follow up interviews were conducted with growers that chose to certify (n = 24), those that did not (n = 14), and other key actors (n = 3). This thesis examines the research objectives over three chapters. The introduction provides the local and global context along with a review of GlobalGAP, agri-food governance and the role of private certification and retailer power. Chapter two presents the technological and sociological factors that influenced the stages of the diffusion of GlobalGAP TPC and compares these factors and outcomes to the technological and sociological components of sustainable agriculture. In the conclusion, policy strategies are offered to maximize the potential for this tool to promote sustainable agriculture along with suggestions for future research on the topic. / Science, Faculty of / Resources, Environment and Sustainability (IRES), Institute for / Graduate

Product labeling is increasingly used as a tool to differentiate products with public and private benefits that cannot be readily evaluated by a consumer at the time of purchase. Our research investigates how a labeling program may be applied in the sale of ornamental plants to address two key issues; plant disease and irrigation water use. A choice modeling survey was utilized to estimate consumers' willingness to pay a premium for six ornamental plants with disease-free and/or water conservation certification labels. The results of the mixed logit models show consumers are willing to pay a premium for plants certified as disease-free and/or produced with water conservation practices. The results strongly suggest producers can recoup some of the costs of implementing water conservation measures such as water recycling and disease control measures amid regulatory and drought concerns. Our research also investigated consumers' preferences for multiple third party certifying authorities and whether preferences for the labels varied among consumers. The results showed ornamental plant consumers did not reveal a preference for a particular certifying authority. The results are mixed as to whether willingness to pay for the labels varies among respondents. We show willingness to pay does vary among respondents for three of the plant models indicating preference heterogeneity. / Master of Science