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Market segmentation of visitors to two distinct regional tourism events in South AfricaVenter, Dewald 05 1900 (has links)
Thesis (M.Tech. - Tourism and PR Management, Dept. of Hospitality)--Vaal University of Technology. / The purpose of this study was to segment the various markets attending the Transvalia
Open Air Show (Vaal Region) and the Cherry Festival (Free State). A comparison of the
various segments enabled the researcher to identify key success factors with regard to
market segmentation for tourism events to be implemented in the Vaal Region. It will
also enable organisers to target the correct tourist market segments for both events and
provide guidelines for improving the planning and marketing of events in both regions. This study therefore aimed to compare the market segments of two tourism events, the Cherry Festival. held in Ficksburg which is located in the Free State and the Transvalia Open Air Show, held in the Vaal Region. Questionnaires were distributed amongst visitors on the festival grounds as well as in areas surrounding the festival grounds. The study was based on availability sampling since only visitors who were willing to parttcipate in the survey completed the questionnaires. A total of 550 questionnaires was distributed, of which 472 were suitable for use. At the Transvalia Open Air Show 273 questionnaires were completed, of which 260 were usable. Students were trained by the researcher to assist in the survey. The questtonnaires were distributed on the show grounds.
The data were used to compile graphs and tables so that a profile of each festival could be designed The variables that were the focal point of this study were gender,
occupation, language, visitors' province of ongin, group size, number of days spent at
these events and average spend. These results can contribute to better marketing and more targeted markets to create a larger number of attendants. The organisers can
determine what type of entertainment, music and activities the attendants favour, so that
all the elements of the event can then be marketed as a whole. Feedback also allows
the organisers to improve the facilities and services available at the events.
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Sustainable tourism planning: An analysis of Queensland local tourism destinationsRuhanen-Hunter, Lisa M. Unknown Date (has links)
No description available.
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Whistler: A case study of the effects of amenity migration on the Resort Municipality of Whistler and surrounding environsGripton, Stuart 11 1900 (has links)
This thesis examines the nature of amenity migration, its effects and related planning strategies and practices through a case study of the Resort Municipality of Whistler (RMOW) and surrounding environs. The goal of this study is to provide a descriptive overview of amenity migration in relation to the RMOW and region, primarily from the perspectives of selected key stakeholders as well as documentation from several RMOW and regional sources. For some time, the RMOW has been known as a world class destination resort and a progressive leader in various aspects of planning and sustainability.
Interviews with sixteen key stakeholders revealed a range of familiarity with the concept of amenity migration and considerable knowledge about economic, social and environmental consequences. The concept of amenity migration was not used in RMOW and regional planning strategies and practices, raising some question about its conceptualization. A major effect of amenity migration was the lack of affordable housing, with subsequent local and regional effects. Significant planning measures perceived as effective included the Whistler Housing Authority, Vision 2020 and a regional growth strategy, currently under development.
The study identifies the importance of a regional framework for strategic planning and the need for more research, in particular, to enable mountain communities to track their amenity migrants. Two key issues emerged: whether a “resort community” is viable; and the role of planners in relation to serving the diverse interests of stakeholders in these locales. The thesis concludes with implications regarding the continued use of the concept of amenity migration and the importance of the concept for planners, policy development and planning practice related to the phenomenon.
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Whistler: A case study of the effects of amenity migration on the Resort Municipality of Whistler and surrounding environsGripton, Stuart 11 1900 (has links)
This thesis examines the nature of amenity migration, its effects and related planning strategies and practices through a case study of the Resort Municipality of Whistler (RMOW) and surrounding environs. The goal of this study is to provide a descriptive overview of amenity migration in relation to the RMOW and region, primarily from the perspectives of selected key stakeholders as well as documentation from several RMOW and regional sources. For some time, the RMOW has been known as a world class destination resort and a progressive leader in various aspects of planning and sustainability.
Interviews with sixteen key stakeholders revealed a range of familiarity with the concept of amenity migration and considerable knowledge about economic, social and environmental consequences. The concept of amenity migration was not used in RMOW and regional planning strategies and practices, raising some question about its conceptualization. A major effect of amenity migration was the lack of affordable housing, with subsequent local and regional effects. Significant planning measures perceived as effective included the Whistler Housing Authority, Vision 2020 and a regional growth strategy, currently under development.
The study identifies the importance of a regional framework for strategic planning and the need for more research, in particular, to enable mountain communities to track their amenity migrants. Two key issues emerged: whether a “resort community” is viable; and the role of planners in relation to serving the diverse interests of stakeholders in these locales. The thesis concludes with implications regarding the continued use of the concept of amenity migration and the importance of the concept for planners, policy development and planning practice related to the phenomenon.
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Creative Destruction and Rural Tourism Planning: The Case of Creemore, OntarioVanderwerf, Julie L January 2008 (has links)
This study assesses the relationship between planning and creative destruction in the village of Creemore, Ontario. The study has four objectives. The first is to describe the evolution of tourism in Creemore by tracking change in three variables: investment, visitor numbers and resident attitudes. Second, is to describe past and present tourism planning in the village. Third, is to assess Creemore’s position in the model of creative destruction, based on information presented in objectives one and two. The final objective is to provide recommendations for Creemore’s future based on information gained from the other objectives.
To investigate the first objective, entrepreneurial investment was provided by secondary sources, including the Creemore Business Improvement Association (BIA). Visitor numbers were obtained from content analyses of copies of the local newspaper and from information provided by the Creemore Springs Brewery. Resident attitudes were gleaned from a survey completed by 126 residents of Creemore. To meet the second objective, a content analysis was completed on historic issues of the local newspaper and six key informant interviews were conducted. Based on the information provided from the first two objectives, it is concluded that Creemore is in the second stage of Mitchell’s (1998) model of creative destruction, Advanced Commodification. This conclusion is drawn since visitor numbers and investment levels are still low and resident attitudes are generally positive towards tourism. It is also concluded that tourism planning plays a large role in creative destruction, as it can speed up, or slow down, the process, depending on the types of planning that are implemented. Based on the findings of this study, it is recommended that a tourism plan be developed to help mitigate possible future negative impacts of tourism, and to ensure the village does not evolve any further along the path of creative destruction.
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Creative Destruction and Rural Tourism Planning: The Case of Creemore, OntarioVanderwerf, Julie L January 2008 (has links)
This study assesses the relationship between planning and creative destruction in the village of Creemore, Ontario. The study has four objectives. The first is to describe the evolution of tourism in Creemore by tracking change in three variables: investment, visitor numbers and resident attitudes. Second, is to describe past and present tourism planning in the village. Third, is to assess Creemore’s position in the model of creative destruction, based on information presented in objectives one and two. The final objective is to provide recommendations for Creemore’s future based on information gained from the other objectives.
To investigate the first objective, entrepreneurial investment was provided by secondary sources, including the Creemore Business Improvement Association (BIA). Visitor numbers were obtained from content analyses of copies of the local newspaper and from information provided by the Creemore Springs Brewery. Resident attitudes were gleaned from a survey completed by 126 residents of Creemore. To meet the second objective, a content analysis was completed on historic issues of the local newspaper and six key informant interviews were conducted. Based on the information provided from the first two objectives, it is concluded that Creemore is in the second stage of Mitchell’s (1998) model of creative destruction, Advanced Commodification. This conclusion is drawn since visitor numbers and investment levels are still low and resident attitudes are generally positive towards tourism. It is also concluded that tourism planning plays a large role in creative destruction, as it can speed up, or slow down, the process, depending on the types of planning that are implemented. Based on the findings of this study, it is recommended that a tourism plan be developed to help mitigate possible future negative impacts of tourism, and to ensure the village does not evolve any further along the path of creative destruction.
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Questioning ' / sustainability' / Of Forest Lands Allocated And Used For Tourism In TurkeyBiter, Serdar 01 December 2009 (has links) (PDF)
Turkey is one of the leading tourism countries of the world. Tourism contributes to not only national economy but also regional development. Turkey has adhered to several international conventions regarding economic, socio-cultural and environmental sustainability. Nonetheless, since the onset of the 1980s, Tourism Encouragement Law&rsquo / s main policies, along with the globalization and privatization, have developed mass tourism in Turkey, and led to continuous damage on the natural environment. Over the last thirty years, forest lands along the Mediterranean and Aegean coasts have been eradicated and over-exploited to a greater degree through the development of large-scale, inward-oriented and exclusive tourism investments, and second-home developments.
This thesis investigates the extent to which forest lands in Turkey are allocated regarding &lsquo / sustainability&rsquo / measures. It first makes a literature review on the notions of &lsquo / sustainability&rsquo / , &lsquo / sustainable development&rsquo / , &lsquo / sustainable forest management&rsquo / and &lsquo / sustainable tourism planning&rsquo / , and examines institutional, stakeholder, policy and legal dimensions of tourism planning on forest lands in Canada and Australia, widely accepted with their advanced practices in the world to draw a theoretical framework and identify main components of &lsquo / sustainability&rsquo / . Second, it analyzes how far institutional, stakeholder, policy and legal structures in Turkey have accommodated the sustainability approach, while allocating forest lands to tourism. Then, it examines the recent development story of Belek Tourism Center (BTC) in Antalya by assessing &lsquo / economic&rsquo / , &lsquo / socio-cultural&rsquo / and &lsquo / environmental&rsquo / sustainability indicators. In the final part, the thesis underlines the major shortcomings and seeks to identify main policies for &lsquo / sustainable&rsquo / allocation and use of forests for tourism in Turkey.
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The Impact Of Economic And Social Development In SafranboluAkpinar Kasap, Sibel 01 November 2011 (has links) (PDF)
Safranbolu is among the many other tourism destinations of Turkey practicing
sustainable and cultural tourism. Like many tourism centers in Turkey, it had been
negatively influenced from economic fluctuations of the 1980s period. However, in spite
of other tourism centers, it has not much changed and it has been well protected. The
reasons for this protection can be explained that Safranbolu entered the World Heritage
List in 1994, and so environmental and sustainable planning approaches are adapted to
development of town. While protecting its natural and cultural resources, the town is
planned and managed. As a result, it is announced as one of the well protected cities of
the world.
This thesis discusses development of Safranbolu within these sustainable tourismplanning
approaches. It aims to explain how the town has been changed after being a
tourism destination and to search positive and negative impacts of tourism. The thesis
has four objectives / to describe tourism and tourism planning issues, to explain the
evolution of tourism in Safranbolu, to search negative and positive impacts of tourism
and finally to provide new recommendations on development of Safranbolu. In this
respect, it explores the relations between tourism and planning, investigates cultural and
spatial reflections of global tourism in the town. To determine these effects, a survey has
been carried out during the summer of 2008. According to this, a sustainable and
environmental tourism planning method is suggested for the town.
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A strategy for the development of domestic tourism in South Africa / Nakkie Annemarie KrugerKruger, Nakkie Annemarie January 2004 (has links)
The primary goal of this study was to determine the factors that have an influence on
the development and expansion of domestic tourism in South Africa.
Three objectives were derived from the primary research goal.
In the first instance, domestic tourism and the role it plays was analysed by
conducting a literature study on all the available constructs as well as the concept of
domestic tourism.
The second objective was to analyse domestic tourism in the different provinces
(strengths, weaknesses, opportunities and threats, since after all, it is the function of
the provinces to promote domestic tourism).
The third objective focused on the results of an empirical study.
In July 2003 two hundred questionnaires were e-mailed and faxed. 108 replies were
received. Aspects covered by the questionnaire included obstacles to tourism,
opportunities, tendencies, trends, growth and the key success factors of domestic
tourism.
The survey was directed at all involved in tourism planning and management: in the
public and private sector, as well as specialists from the national, provincial and local
authorities. As far as the private sector is concerned, specialists from hotel groups,
like Sun International and Southern Sun, as well as tour operators, such as
Springbok, Atlas and Welcome Tours, and organisations, like The South African
Tourism Service Association (SATSA), Federated Hospitality Association of South
Africa (FEDHASA) and Association of South African Travels Agents (ASATA), were
approached.
The purpose of the research was to shed light on what South Africa can do to
advance domestic tourism. It also attempted to elucidate the role the government and
product owners should play on various levels.
From responses to the questionnaire it became clear that domestic products are
offered at competitive prices. Product owners, however, have to guard against too
high prices.
Product owners are to know their markets and understand current industry needs to
market products more effectively. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2005.
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Community participation in urban tourism development : a case study - Georgetown and the freedom experience.Speirs, Karl Bryan. January 2000 (has links)
Since the reintroduction of South Africa into the international community, tourism has been
emphasised, through policy and public speech, as a means to achieve socio-economic
upliftment and job creation. Although tourism has potential to contribute to a country's wellbeing,
its implementation may introduce many complexities and potentially undesirable
consequences.
One way of alleviating some of the negative consequences of tourism, is through sufficiently
involving communities in the tourism development and execution process. Most often the
emphasis on involving local communities in tourism development has been rural based. The
move to include previously disadvantaged urban communities, has been less well articulated.
Local government authorities have only recently been given responsibility for both community
involved tourism development and local economic development, and are therefore still
formulating their approach to address these issues. Within KwaZulu-Natal (KZN) there are
relatively few government projects currently concentrating on community-based tourism in
urban and peri-urban areas. This project looks at one of these initiatives to build a case for
sustainable community-based urban tourism.
The Freedom Experience is a predominantly urban-based heritage tourism initiative proposed
by the Pietermaritzburg-Msunduzi Transitional Local Council for development within
Pietermaritzburg and surrounding areas. Georgetown is a previously neglected area falling
within this region and is used as a case study to explore the process of participation in urban
tourism development. The key stakeholders involved in tourism development within KZN are
ascertained and interviewed. Difficulties and opportunities are identified for community-based
urban tourism development in general, and for the case study area in particular.
Due to idiosyncratic characteristics of individual situations and communities, any specified
procedure for community participation, and any organization involved with its
implementation, needs to be flexible. A process is, suggested, which attempts to avoid the
dualistic nature of either top-down or bottom-up approaches to tourism development. It introduces a less rigid approach, which breaks from the view that decision-making needs to
be conceptualised within a hierarchical context. Communication and decision-making
responsibility and accountability are shared between various levels. An approach is presented,
which supports small scale community and tourism development projects linking into an
overarching development framework.
This approach should result in sustainable development, bringing community benefits which
can be immediately effective. It advocates the establishment of self-supporting enterprises
which function successfully, independent of tourist demand. In this way contributing to the
fulfilment of socio-economic, job creation and related capacity building objectives, without
relying on an influx of tourists from a historically disloyal and unpredictable consumer base. / Thesis (M.Env.Dev.)-University of Natal, Pietermaritzburg, 2000.
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