Dags att kasta loss? (Time to sail away?) explores the area of Smögen, Bohuslän, Swedenfrom a perspective of visual communication and sustainable tourism. As a person with aconnection to the area, this project grew from a wish to care for its present and future. Inthe beginning of the project, I only knew I wanted to use my role as a visual communicatorto protect and teach of the local ecosystems by growing curiosity and responsibility withintourists visiting during high season. Through the help of local collaborators, I could latersteer the focus towards littering by boat tourists as it is an ongoing problem around one ofthe most visited attractions; Smögenbryggan. Using storytelling and easily recognizableelements of Smögen as tools, the result is an illustrated sign highlighting the problem andpotential consequences of littering in the area. It aims to leave the target group with a senseof self-awareness in their inhabiting of the space and a sustainable mindset to reduce litteringin the water.