This thesis report details my exploration into the topic of hustle culturewith the goal of opening conversations. This exploration centres around myprocess of producing an animated short film Pursuit and aims to address thequestion, “what does it mean to be productive”?Hustle culture is introduced as a masochistic work-ethic way of life thatcauses productivity to become toxic and self care to get lost in the noise. Itake a closer look at other creators who inspire my work and why in orderto position myself as a change agent in relation to visual communication.This report touches upon the disparities and similarities between workculture now vs in the past, taking into consideration the longer historical,social and economic influence of work culture over time. It also investigatesthe phenomenon of increasing speed that media/information is spread andabsorbed today and emerging practices of resistance like the concept of slowliving. This thesis report concludes that even though there is no one size fitsall solution, tangible change can still be made to mend our relationship withtime and productivity by first talking about it.