This study is conducted in order to obtain information on the causes and methods of killings grounded by honor, and through which processes and by whom these killings are realized. The rationale behind honor killings is based on a primitive understanding of justice. The relatives of the killed person assume the honor of their family, clan etc. is cleaned, and justice achieved. What may be the reasons of the persistence of such an understanding of justice in present day? In trying to answer this question, the meaning and perception of the concept of honor, the social and historical roots of the honor killings, how these killings come about, the role and impacts of these killings in society are examined.

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The diploma thesis focuses on the issue of evaluating the efficiency of destination marketing campaigns that is becoming increasingly important in relation to the incresing competition on the tourism market and the changes in the system of setting public support in this sector. The theoretical part deals with the concept of tourism destination, possibilities of marketing communication for national tourist organizations and describes the evaluation of the campaigns efficiency according to the methodology of VisitBritain. The practical part focuses on the activities and strategy of The German National Tourist Board (GNTB) and its main campaign for the year 2015- Traditions and Customs. The aim of this thesis is especially the testing of the methodology for assessment of destination marketing impact developed by the VisitBritain and the following adjustment of the methodology based on the results of the survey and the evaluation of the campaign.

The concept of this diploma thesis is based on folklore, folklorism, national art, folk customs and traditions, specifically in the region of Moravian Slovakia. In the theoretical part, I define these terms. I point out the misuse of folklore for political or advertising purposes. I introduce artists who have dealt with the processing of folklore in the visual arts, and at the same time I introduce contemporary artists who have been inspired by Moravian Slovakia folklore motifs. In the research part, I chose the method of structured interviews of five respondents active in the field of folklore, and my goal was to subsequently analyze these interviews and identify meaning nodes. What is most important for the respondents is not a surprise to me, but a confirmation and sorting of ideas so that it can be a solid basis for pedagogical activities. The practical part offers a pedagogical portfolio, which is verified in practice, and there is an effort to use its didactic potential in primary school. KEYWORDS folklore, folklorism, qualitative research, folk art, ornament, pedagogy, Moravian Slovakia, traditions and customs, art