An expected boom of local travel market is rising, as well as the stronger requirement of diversified travel information/resource services, when the government policy of the strait is improving and the constraints for the tourists from Mainland China will be official released. Some of the travel information/resources and the related behavior of end user on internet have been dramatically influenced by Web 2.0 concept, the service encounter on web has been substituted by the voluntary participation/sharing gradually. Hence, this research will study and measure the relationships and influences of travel information among information transmission and interaction of service, customer satisfaction,trust, and customer lifetime value which based on Web 2.0 technology for local commercial travel blogs. An online questionnaire survey has been applied for the users of local commercial travel blogs, and 635 effective samples have been received. The SEM(structural equation modeling) is adopted for analyze the collected datums with package software SPSS and AMOS for testing the path relationship of variables, parameter estimation and goodness of fit for our model. This research identified that direct relationship between technology infusion in service encounter and perceived service quality but customer satisfaction, nevertheless, the customer satisfaction by perceived service quality can not be affected directly by technology infusion in service encounter. Further, the perceived service quality related to customer satisfaction so as to trust. And, the technology infusion in service encounter can affect customer lifetime value by perceived service quality, customer satisfaction and trust indirectly.

The Web 2.0 environment has altered North American society immeasurably as producers and consumers have merged into one, the prosumer. This new type of individual is visible in the blogosphere, in particular when examining travel blogs. The creators of travel blogs spend a considerable amount of their leisure and work creating and maintaining these travelogues, but little research has queried them about these efforts. The online contributions travel bloggers make potentially places their leisure choices within the Serious Leisure Perspective (SLP), more specifically within the sub-category of serious leisure. By engaging travel bloggers through a qualitative based questionnaire about their travel blogs, this research identified motivations and benefits of blogging. Recommendations for further research about online pursuits and serious leisure are suggested and the ways prosumers are linked to and have formed relationships with the mainstream travel industry are discussed. This research provides insight into travel bloggers’ perceptions of their contributions to the Web 2.0 environment, to the Serious Leisure Perspective, and to the travel industry.

The master´s thesis is about creating of travel blog. In the beginning there is analysis of actual situation and creating of change. Right after will be created risk analysis to see and identify risk and in case to express and stand in front of risk regarding their risk seriousness. Blog asi t is will be created with help of tools of project management and it should be transformed to small business in selling of cheap flights through the business partner.

LINGUOCULTURALAND PRAGMATIC FEATURES OF TRAVEL BLOGS Autor práce: Korshunova Daria Školitel: Mgr. Ekaterina Rycheva, Ph.D. Annotation: Everyday communication on the Internet has become an integral part of life of a modern person. A blog is one of the relevant genres of Internet communication. It has some specific features, such as the complexity of form and content, interactivity, interaction of verbal and non-verbal components and pragmatic orientation. The investigation is devoted to the definition of linguocultural and pragmatic features of travel blogs. An analysis of the use of expressive means and cultural stereotypes in travel blogs in the comparative aspect (based on Russian and Czech blogs) is carried out. Key words: Internet, Internet-discourse, Internet communication, genre, blog, blogger, travel blog, blogosphere, expressive means, cultural stereotype.