The goal of my thesis is to elaborate a recommendation for the slovak market entry of the project bezrealitky.cz. Recommendation will be based on a situation analysis of the real estate market and of the main competitors. It should confirm or disconfirm the hypothesis, that in the slovak real estate market exists a niche in providing complex services for byuers and sellers of the real estates, which could be filled by project bezrealitky.cz

The thesis focuses on marketing strategy of Storck when launching a new product to the Czech and Slovak market. At the beginning the parent company and its Czech subsidiary are introduced together with their production capacities and products. In the next part, there is an analysis of Czech confectionary market and wafer and biscuit market as well as comparison of Czech and Slovak wafer market. In the practical part, there is description of marketing strategy of Storck and application of particular elements of the marketing mix. At the end the marketing strategy is evaluated and suggestions for further communication are made.

The aim of my diploma thesis is to analyze basic theoretical approach and description of financial market. In a first stage I will describe basic functions, regulation methods and structure. After that I am going to focus on particular analysis methods, which are used as a price prediction tools. Main part of thesis consist of description of current disproportional relationship between stock market prices and real economic development. I will mainly focus on reasons and following implications of this disproportion.

This Diploma thesis analyzes the development of the mortgage market in Slovakia. The thesis achieves partial goals which lead to the analysis of the factors affecting the mortgage market. The subject of the practical part, which at the same time happens to be a partial goal, is to analyze the overall development of the mortgage market together with the surrounding markets, to identify the key factors, to monitor their development along with the development the mortgages provided, and to analyze econometrically selected factors affecting the mortgage market. The analysis shows the scope of the force and direction of the selected factors. The theoretical part emphasizes the characteristics of the type of mortgage banking with a focus on the system existing in Slovakia. The thesis also follows the risks from the perspective of the entities in mortgage banking. It also defines the rules, interest rate conditions and types of government-sponsored support. The relationships between the Slovak mortgage market and its subjects are also being explained. Special attention is being paid to the legislative developments having current impact on mortgage banking.

The aim of this work is to describe practical requirements for the entry of a new pharmaceutical distributor on the czech market and to present its role and specifics in the supply chain. The core covered fields include analysis of the czech and european pharmaceutical markets, state regulations, distribution licences and examples of the work of distributors.

Diplomová práce se zabývá návrhem marketingové strategie slovenské společnosti Shirt Up, s.r.o. pro vstup na český trh. Společnost je malým producentem triček s potiskem a v současné době má zastoupení výhradně na Slovensku. Cílem této práce je připravit možnou marketingovou strategii pro vstup na český trh, která bude vycházet z teoretických základů a analýzy současné situace.

This thesis deals with the opportunities and risks of exporting Romanian wine to the Czech market. The aim of the thesis is to devise and effective strategy for Romanian producer entering the Czech market, based on the findings. It is divided into two main parts. The theoretical part examines the main theories, regarding the firm’s internationalization strategies and entry modes, and the forces shaping the wine industry, as well as marketing strategies and the supply chain in the wine industry. The practical part focuses on analysis of the wine industry of the European Union, Romanian wine sector and the Czech wine market. It is followed by a section designing effective strategy for a Romanian wine maker wishing to enter the Czech market. The main recommendations for the Romanian exporter are to distribute premium wines through niche specialized wine shops and boutiques rather than large retailers.

The Czech Republic underwent considerable social, political and economic changes after 1989. An important step was the creation of the labor market where jobs and wages were created based on market supply and demand. Due to effects of these market forces, unemployment was an unavoidable consequence. . Closely related to this was workforce flexibility which over the years became increasingly important. People migrating for work also had an effect on the housing market. The main objective of this thesis is to analyze the labor market in the Plzeň Region and the related spatial mobility since 2000 (with a brief development in the 90's). Another important objective is to determine to what extent the migration of the population is affected by the labor market situation and developments in the housing market. Two major institutions were used as the data source for processing thse reviews. The Labour Market in the Plzeň Region was mapped on the basis of data from the Labour Office in Plzeň. Data on development of spatial mobility and the housing market was gained from the Czech Statistical Office online databases and also from the Regional Office of CSO in Plzen. Key words: migration, labour market, housing market, Plzen

The diploma thesis deals with an increasing demand for real estate loans, which support the increase of prices on the housing market. As a consequence of this, systemic risk grows, which causes that financial stability is unstable. By means of regressive analysis of panel data we try to find out the efficacy of macro-prudential tolls on increasing demand for real estate loans. Increase of real estate loans was chosen as a described factor, as well as macro-prudential tools and macro-economic indicators. The analysed data in the research come from the first quarter of 2006 until the fourth quarter of 2017. Time series are covered quar-terly. Eight countries of the European union were chosen as a sample for the analysis.

The thesis "The regulation of capital market regulation, with a focus securities market "deals with the regulation and supervision of the capital market and securities market in particular. The first part is devoted to explaining the concepts of regulation and supervision, classification system of regulation and supervision, securities regulation and the reasons for the stock market. primary goal of this work is to compare the regulatory system securities market in the Czech Republic and the EU to propose any recommendations for the country. further analyzes the situation in the EU and more attention is focused on the regulation system in the UK and Germany.