The research objects are Tickets Group Buying Websites, to explore the correlation between Perceived Risk and Purchase Intention, including website trust and perception of price. The main purpose is to investigate consumers' tickets group buying behavior, and to understand the consumers' perceived risk interactions with perceived price, trust in tickets group buying, and the impact of people¡¦s purchase intention. This research takes the questionnaire survey; we collect total 301 available samples. Use percentage, average, correlation analysis and regression analysis. The study result indicated that main consumer in ticket group buying are women; the major consumer age groups is 19-29 years old, their income per month is bellow fifty thousand; and most of consumer who lives in northern area in Taiwan. The main reasons that people who willing to use ticket group buying are cheapest price and easy to buy. The key reasons people who do not buy ticket group buying are using time limit and lower service quality. In this research, we found that when consumer has higher website trust, the perceived risk will be weaken; besides the purchase intention will be strengthen. The trust has significant effects on consumer¡¦s purchase decision in ticket group buying. This study also founds that consumer have lower perceived price having higher perceived risk and having lower purchase intention.

With the rise of Web 2.0 concept, the development of virtual communities focuses more on the factors of relationship and interaction. Micro-blogging, the kind of community platforms that limit the length of a post and emphasize real-time and interactive features, has become popular these years. Seeing the potential of micro-blogging marketing, many businesses start to use micro-blogging as a promotional channel. With the different characteristics and multiple features of micro-blogging services, however, most businesses are still exploring how to make relationship marketing successful. This study uses commitment-trust theory by Morgan & Hunt (1994) to investigate the building of trust and commitment between users and communities and their influence on community loyalty from the perspective of relationship commitment. An online-survey was conducted among Plurk users, and 300 valid respondents were used for data analysis by structural equation modeling (SEM). The results indicate that commitment and trust have a significantly positive effect on loyalty. Trust is significantly influenced by shared values, communication and opportunistic behavior, and commitment is significantly influenced by relation-ship benefits and trust. Information quality and shared values, however, do not have significant impact on commitment. Furthermore, user characteristics and usage frequency have significant moderating effect on the level of causal influence. The results show the importance of trust and commitment building in micro-blogging and provide useful suggestions for micro-blogging marketing.

This dissertation addresses generalized trust in Post-Communist Europe. I examine trust stressing two sets of factors: the impact of attitudes associated with cleavages coming out of transition to democracy, and the importance of informal interpersonal association over more formal, structured forms of association. I argue that the classic list of cleavages suggested by Lipset and Rokkan (1967) have less importance to trust since those cleavages developed under the communist one-party state and were therefore less connected to the party system. As a result, these classic cleavages did not have the same mobilization functions as they did in Western Europe. Instead, I argue that cleavages that have developed out of the transition to democracy and a free-market economic system bear greater importance to trust. I further argue that due to the experience of forced group association during the communist era, and lingering distaste for formal political participation, the familiar Western models of the benefits of social engagement underestimate the importance of informal association in the post-communist states. Informal association was a key component of survival during the communist era and continues to be a valuable means of conferring information and forming political judgments. The first contribution this dissertation makes is that it brings together theories of political cleavages with theories of trust and social capital development. The dissertation bridges the gap between societal divisions and the position of the individual within these divisions. A second contribution of the dissertation is the testing of established theories of formal social engagement in post-communist states. The secretive nature of association during the communist era differs greatly from the open nature of association in the West. Theories of trust and social capital development must take this fact into account when exploring post-communist states.

Social Welfare Information System was implemented in Social Affairs Bureau of Kaohsiung City Government and now well functioning since August, 2002. This research mainly investigated the key factors of this system and can be referred as a successful experience of conducting similar systems to other governmental institutions . Results of this research are as following: 1. Strengthen the drive of conducting system through adoption of non-enforcement strategy, concordance with officers¡¦ policies and replacement of punishment for encouragement. 2. Well social relationship and intercommunication between people have positive influence in conducting system. 3. Mutual dependences: highly mutual dependences can gather users and conductors as a group to reach the consensus of strengthening system conducting. 4. Trust degree: users deeply trust conductors and system can affect system conducting. 5. Entrustment: higher entrustment causes lower resistance due to the interdependence of entrustment and system conducting. 6. Social influence: internet and well social behavior can reduce the obstruction in system conducting. 7. Participation of policy decision and open communication: well communication and participation of policy decision for users make a fine progress of system conducting. 8. Interaction and attitude of initial stage: well interaction includes communication, coordination, counseling, problem solution, which can helpfully support the system conducting during initial stage. According to research results mentioned above, researcher drew a conclusion of these factors had great influences in conducting Social Welfare Information System. In addition to conductors¡¦ efforts, active cooperation of users also plays an important role in it. Effective factors found in this research can be the reference of successfully conducting similar systems to governmental institutions.

The distribution industry has created high GDP and employment in this country and has become one of the key elements of Taiwan¡¦s economy. In the labor-intensive distribution industry, human resource plays an important role. Fully utilized human resource can create powerful competitive force for an organization. Therefore, from the aspect of human resource management, this paper is intended to explore the relationship among psychological contract, trust, and organizational citizenship behavior of the employees of Taiwan distribution industry. The subject of this study is the employees in the distribution industry. Questionnaire survey was used in this study. Seven hundred (700) questionnaires were sent out , in which 491 were effective. The findings are as follows¡G Psychological contract has significant negative influence on trust. 1.Trust has significant positive influence on organizational citizenship behavior. 2.Some of the psychological contracts have significant negative influence on organizational citizenship behavior. 3.Trust has significant intervening effect between psychological contract and organizational citizenship behavior. Moreover, Some of the personal attributes or organizational characteristics have significant deviation on the psychological contract, trust, and organizational citizenship behavior. Based on the findings, intervening models can be formed among psychological contract, trust, and organizational citizenship behavior. This study will assist the further development of the theories about psychological contract, trust, and organizational citizenship. This paper is also to provide practical suggestions on the human resource management in the distribution industry.

In an era of new knowledge-based economy, knowledge management would promote the organizational performance and improve the competition in the global market. Improving organizational members¡¦ willingness of knowledge sharing will be useful for carry out knowledge management. The purpose of this study is to explore the relationships among perceptions of organizational politics, trust and knowledge sharing in the industries for understanding employee¡¦s degree of perceptions of organizational politics, attitudes of trust and feelings of knowledge sharing in the organization. Therefore, this study constructs a model which perceptions of organizational politics is the independent variable, knowledge sharing is the dependent variable and trust is the mediate variable to identify the causal relationships. The sample consisted of 1037 employees selected from 42 firms among 5 industries in Taiwan. The data were analyzed by reliability analysis, descriptive statistics analysis, independent-sample T test, one-way ANOVA, correlation analysis and regression analysis. The major findings of this study are as fallow: 1.Seniority, official rank, industry, firm age and firm size among individual variables have significant difference in perceptions of organizational politics. 2.Educational level, income and firm age among individual variables have significant difference in trust. 3.Marital status and age among individual variables have significant difference in knowledge sharing. 4.Perceptions of organizational politics have significant negative relationship with knowledge sharing. 5.Perceptions of organizational politics have significant negative relationship with trust. 6.Trust has significant positive relationship with knowledge sharing. 7.Trust has partial intervening effect between perceptions of organizational politics and knowledge sharing.

Direct Selling in Taiwan, due to it¡¦s changing from focusing on distributor¡¦s face-to-face connecting with customers to emphasizing on real channel and electronic commerce; it has been a part of service Industry. Therefore, a good quality of service is become a key which could turnover people¡¦s negative impression on direct selling. We can see that within these years, for gaining positive reputations, most of direct selling companies have given lots of their efforts and money on external marketing activities, such as image commercial, sports sponsor, charity activities, and etc. But, who could win the competition at the end? The way to success is the way that internal employees having satisfied service to external customers. There are many ways of encouraging employees doing excellent service. Some scholars¡¦ studies found out an effective communication which could lead employees to a customer service oriented attitude is internal marketing. This is a case study of a direct selling company that operates its business with real channel. The major purpose is to find out whether internal marketing influence the attitude of customer orientation, and if supervisor trust and job satisfaction could be improved by internal marketing. We discuss four variables (internal marketing, supervisor trust, job satisfaction, customer orientation) to search out the relation among them. This research pointed out that 1. The higher satisfaction level employees practice to internal marketing, the more satisfaction they got in supervisor trust. 2. The higher satisfaction level employees practice to internal marketing, the better performance on customer orientation. 3. Close linkage between supervisor trust and employee¡¦s job satisfaction. 4. There is a positive relation between employees¡¦ job satisfaction and customer orientation.

In the past research studies, we found that most researchers focused more on the process, degree or factors regarding the localization of managers. They did not further find out what the key success factors are if a company really wants to pursue the success of localization. Therefore, this research is focused on the key success factors of localization and organization performance of Taiwan companies with subsidiaries in Mainland China from the perspective of human resource management. Here we use culture difference and organization trust as moderators. Sampled by the subsidiaries of Taiwan companies in Mainland China, the research was conducted by questionnaire survey. The conclusion we drew from analyzing 107 effective questionnaires are the following: First, human resource development and the direction of expatriate have a positive impact on increasing the quality and quantity of local managers. Second, considering organization performance, human resource development has a positive impact on non-financial performance. Third, human resource planning has a positive impact on the success of localization in terms of culture difference. Finally, human resource planning, the interaction between managers and employees, and the trust which a manager places on an employee plays a positive role on improving the quality and quantity of local managers.

In the development of knowledge economy, knowledge is recognized as the most important resource for enhancing or sustaining competition advantage. It is also a key factor for maintaining the long-term success of organizations. The beginning and an important stage of knowledge management is knowledge sharing which is the key to organization creation, learning, performance, and the prediction of successful knowledge management. It will increase the accumulation of organizational knowledge and advance the organizational ability. Knowledge management is traditionally dominated by the viewpoint of information technology. Researchers have emphasized the importance of information technology infrastructure and application in knowledge delivery. However, while explicit knowledge sharing is depended on the utilization of information technology, studies also indicated that tacit knowledge sharing is mainly depended on informal interaction between co-workers¡¦ emotional and the degree of trust. Drawing on the perspective of social exchange theory, this research considers knowledge sharing as a social activity which is an exchange relationship between knowledge contributors and knowledge recipients¡]refer to team-member exchange, TMX¡^. In addition, the interaction between knowledge contributors and knowledge recipients is affected by the relationship between organization-member exchange¡]OMX¡^and leader-member exchange¡]LMX¡^. Therefore, this article investigates the factors which affect the willingness of knowledge sharing by considering the interaction and exchange relationship among individuals and organizations, managers, and other members in organizations. The individual and organization exchange relationship includes the challenging job characteristic and incentive system which provide by the organizations to motivate employees¡¦ knowledge sharing. Moreover, the inter-personal social exchange includes the interaction between co-workers and the interaction between individuals and managers. Employees would share their knowledge if they perceived the benefit of the interaction (either intrinsic or extrinsic) exceeded the cost (losing the power of holding the critical knowledge) of sharing the knowledge. This research investigated how organizational factors (including job characteristics and incentive system), inter-personal factors (including trust and social support between co-workers and leader-member interaction), and team commitment effect the willingness of knowledge sharing. Further, the article also took the team commitment as the mediator and the account of the knowledge characteristics (both importance and taciturnity) into consideration as the moderators. The hypotheses were tested using a sample of R&D team members who work at Hsinchu Science Park or Southern Taiwan Science Park. The twenty-eight technology firms were selected using convenience sampling. Out of the 1,220 questionnaires had been sent, the 650 of them were completed. The data were tested using one way ANOVA, correlation, and hierarchical multiple regression. The results indicated that organizational factors, inter-personal factors, and team commitment have positively related to the willingness of knowledge sharing. The team commitment fully mediated the relationship between willingness of knowledge sharing and incentive system, and leader-member interaction. The team commitment partially mediated the relationship between willingness of knowledge sharing and job characteristics, and co-worker interaction. In addition, the article also found that job characteristics, co-worker interaction, leader-member interaction, and team commitment were more strongly, positively related to the willingness of knowledge sharing when knowledge importance and taciturnity were being driven.

As the result of the real estate bubble on 1990, the domestic real estate market is constantly sluggish which makes an impact on the development of relevant industries in Taiwan. In recent 15 years, the housing industry has been deeply impacted in particular. In order to stimulate the recovery of the real estate market and the development of economy, Taiwan government promoted many related projects in order to boost the prosperity of Real Estate industry. Such as ¡§Improving Real Estate Market Polices¡¨, ¡§Two-year Reduction Policy of Land Value Increment Tax to Half¡¨, release limitations on foreign ownership of Taiwan property ¡§Real Estate Appraisal regulation¡§¡§Certified Real Estate Registration Agent Code¡¨ Legislation of real estate management¡¨. Meanwhile ¡§The Conference of National Economy and development¡¨, ¡§A series of strengthen economy quality¡¨ and ¡§Economic Development Advisory Conference¡¨ have been convoked and recommended ¡§real estate securitization¡¨ might be the workable way. In 23rd July 2003 the Legislative Yuan passed the Real Estate Securitization Statute and Enforcement Rules of the Real Estate Securitization Statute. The purpose of the enactment was through securitization stimulating the real estate market and effectively developing real estate. Real estate securitization, by definition, the financing mechanism alters the investor¡¦s investment, from a direct investment to a securitized investment. The trust company issues securities over a portfolio of properties to raise fund from the capital market other than mortgage loans from banking system. The implementation of the real estate securitization can combine the real estate market with the capital market and effectively facilitate the development of real estate resources. These transactions have grown increasingly popular over time, providing the long-awaited fueling of the domestic real estate market. Therefore not only the real estate industry enables to utilize the funds raised from the general public, but also improves distressed government finance . By referring to the experience of the US and Japan , Taiwan Real Estate Securitization Statute was constructed by two kinds of Real Estate Securitization, the investment trust of real estate (REITs) and real estate assets trust (REATs). The Act being adopted from the Real Estate Investment Trust system of USA; and the Real Estate Asset Trust system of Japan. The real estate securitization has been brought into practice for over 3 years since implementation of Taiwan¡¦s Real Estate Securitization Statute. Till the end 2006, Financial Supervisory Commission ratified 15 cases of real estate securitized products, over NTD 69,694 million of real estate securities was issued. Among them, 7 cases regard REITs as the structure issues NTD 51,800 million which about 75% of total market share. The purpose of this study is to discuss the Development of Real Estate Investment Trust in Taiwan by analyzing and referring the current situations and relevant legal mechanisms in US and in Japan. Through real case study probes actual operation of REITs also gives suggestions for their prospective development and impacts. In addition, the research provides recommendation and valuable information to the current market and insights about the future development of Taiwan¡¦s REIT market.