Location Krušné hory is important area with habitat of Black grouse. This mountain is very favorite for tourist last time. Number of Black grouse is getting lower both in the Czech repulic and Europe. The view to occurance of Black grouse depending on the visiting of tourist trails offers some questions without answers. If the getting lower number of Black grouse is caused by tourism rush and if this is significant. Number of Black grouse is identify every year at lekking time. In this study frequency of trails is identified in location of regions Chomutov, Most. Based this frequency is done with ArcMap 10.2 visualization of Black grouse in 2007, 2009, 2011 and 2014. Data have been compared together. It is possible to say, that tourism has influence to number od Black grouse, but i tis not possible to say this influence is signifiant or determining.

Práce se zaměřuje na problematiku měření atraktivity vybrané turistické destinace - přírodního parku Česká Kanada. Součástí je zhodnocení existujících přístupů a návrhy na zlepšení. V práci je také pro vyčíslení atraktivity proveden monitoring návštěvníků turistické destinace. Stávající stav lokalizačních podmínek, dokreslující situaci v České Kanadě, znázorňuje hodnocení potenciálu destinace.

Intervention into the public space / hoax -  Forged tourist signs in the  fields (obora = game preserve/park) Holedná(Brno Jundrov - Bystrc). Against standard practices, the trail is marked off any existing paths, through fences, signs are extremely frequent Work bordering with political art. The trail was handed over to  Mayor Onderka at the occassion of his birthday.

The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.

The aim of this diploma thesis is suggesting suggestions of development of tourist products on tourist information centers in the Czech Republic. In the part Library Review are described the expert knowledge of the issues covered by diploma thesis. In the part Own work, there is summary of the most interesting research in the tourism, the results of quantitative research, the segmentation of visitors to the tourist information center, the results of qualitative research and the suggestions of development of tourist products.

This thesis primarily focuses on usability of video in tourism destination online marketing. Main aims are analysis of video usability modes and testing of online video ad effectiveness. Thesis also evaluates overall advisability of using videomarketing tools in destination marketing. The first chapter describes international tourism and some important tourism terms related to the overall topic such as destination, image and destination marketing. The second chapter contains facts about key internet trends and their use in tourism industry. There is also part dealing with mutual influence of internet trends and tourism consumers' behavioural shift. The third chapter presents the analysis of roles and usability modes regarding online video. In the fourth chapter there is a test of banner advertisements effectiveness consisting of video and non-video banners data comparison. Results show possible usage modes of videomarketing for destination. User generated content with video, social networking and review systems were identified as key tools for combining with online video and thus enhancing online destination marketing. These topics are also considered as the most suitable for further research. Data testing results point out higher effectiveness of ads with video content when compared to non-video content ads.

To work out this diploma thesis on the theme Marketing study of selected tourist attraction the author has chosen Castle Klášterec nad Ohří. The castle is the most important attraction in the town Klášterec nad Ohří and one of the most visited monuments in the Czech Republic. The castle is a tourist target of almost 20 thousands visitors every year. The task of this thesis is to analyze existing application of marketing tools of this attraction. To resolve this issue will be used the following analysis: analysis of marketing mix, environmental analysis, segmentation of visitors, turnout analysis of visitors and SWOT analysis. The aim of this thesis is, based on the data found out in the analyzes, to make up a concept of further development of Castle Klášterec nad Ohří for the next period which could lead to increase its attractiveness. The diploma thesis is devided into four chapters. The first chapter is devoted to basic concepts of tourism and marketing. Based on the quotes in this chapter, is made the analytical part which applies the knowledge to marketing activities of castle.

This master thesis is focused on the way tourist destinations of South Bohemia are treated. In the theoretical part of the thesis, fundamental terms are defined, such as tourism, tourist destination, its attractivity and ways of measurement, destination as a system. Furthermore we focus on the methodology used in this thesis, especially Q-methodology and Likert's scale. In the practical part, attractivity of tourist destination is evaluated by South Bohemian residents. The result of the research is the comparisons of the results based on the Q-methodology and Likert's scale.

This dissertation is concerned with three areas whereas each has another stadium of turism development. One of them is Spain, which has been a member of European Union for more than twenty years. So during this time it has been well-prepared and well-educated how to use european money to support and boost the travel tourism not only at the seaside. The travel turism has its own tradition on the Croatia coast since the beginning of 20th. century. But after the separation and break up of former Yugoslavia the war freezed the travel turims in this area.And the last one is Czech Republic and area of {\clqq}Novohradsko``. The {\clqq}forgotten area`` because of its location- at first in Sudeten and than in frontier zone- behind the ribs. Thats probably the reason why it has so untouched and unspoiled landscape.

Thesis deals with possibilities of rural tourism in the Highlands region. This part of the Czech Republic is, with its rural character, sufficient number of farmsteads and cottages and cultural and historical potential, very suitable for rural tourism. People go still more and more back to stays in the nature with opportunities for active holiday. Rural tourism is in the Czech Republic in the beginning and although the number of providers of this kind of tourism as well as interest of tourists has been increased during last years, it is not the main source of income yet. The aim of the work is to find out and evaluate the offer and extent of servises concerning rural tourism in the Highlands. As a tool for collecting information was used the questionnaire, which was distributed between providers. On the base of evaluated information, new possibilities of rural tourism development in the region were sketched and ideas to owners of rural tourism buildings were suggested.