Key words: Prague, Budapest, guidebook, heritage trail, socialist heritage, built heritage Abstract: The thesis focuses on the heritagization of the socialist heritage: how the representation of socialist heritage has changed over years since the emergence of the socialist modernist architecture in East-Central Europe and how the approach towards socialist heritage is currently changing in the wake of the heritagization process. An asymmetrical comparative analysis of Prague and Budapest highlights the similarities and differences in the two cities' history, particularly in the socialist era. The choice of the cities was based on the facts that both cities are historical capitals, and neither Budapest's nor Prague's old town was changed dramatically during the Socialist period. The research deals with the heritagization process of socialist heritage from two angles: it combines analytical and practical aims. The theoretical part of the thesis deals with the heritagization process of socialist heritage, the history of guidebooks and the emergence of heritage trails as important part of the new tourism approach. On the analytical level, the thesis focuses on the visual analysis of the presentation of socialist architecture in guidebooks and the promotion for the socialist heritage before and after the change...

The topic of the diploma thesis are the tingatinga painters in Tangatinga Arts Cooperative Society in Tanzania. The tingatinga art is based on the motive of the African nature and on the lives of the people in Tanzania. These painters accept both the rules of the cooperative as well as the hierarchy of a family, because this organization is based primarily on the family interconnections. The goal of the thesis is to find which institution type is the dominant one and the principles of how cooperative operates. The relationship with the founder of this art style is also interesting. The thesis is based on the anthropology of tourism because it deals with a touristic art. Some of the approaches can be applied to the study of tingatinga painters but some of them are in contrast. Another question is whether the relation between the painters and the tourists is influenced by the process of acculturation. The art and the painters are influenced with the commercialization process and this thesis tries to capture this dynamic process and the influence of tourists on its creating.

Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on participants of tourism.

The main aim of this thesis is through the analysis to monitor the domestic tourism in the Region of South Bohemia, to determine participant satisfaction and domestic tourism, and build its profile. A partial aim is to prepare the methodology of investigation of domestic tourism in a chosen area. A part of this thesis is a questioning, which was realised during the summer of 2010 in selected locations in the Region of South Bohemia. Locations were chosen deliberately (based on information from secondary sources). Specifically, the recreational area around the left bank of the Lipno lake, the State Castle and Chateau Český Krumlov, the State Chateau Hluboká, the State Chateau Červená Lhota, the Rosenberg Castle and the Tourist Information Centre Tábor. The outcome of this thesis is the profile of domestic visitor in the Region of South Bohemia and the methodology of build the profile of domestic visitor in an arbitrarily selected area.

Diploma work, the proposal of establishment of an outdoor geological expositions near the village Kozolupy deals with characteristics of the place where the exhibition has to be established, natural conditions, geological history of the place and other tourist destinations of the area. Further work characterizes geoparks and issues associated with them and indicates the difference between geoparks and geological exposition, there is also provided a particular example. In next part of the work there are rocks selected for the exhibition, their description and geological characteristics of the area where it came from. This theoretical part follows the practical one. Here is described everything needful concerning the location of geological exposition in the attachment there are exhibition plans and photographs of the park, where exposition is to be located. There are also particular proposals of information boards. Last but not least, work is drawing up the budget. Diploma work concludes proposal of excursions to interesting locations with the visit of the exposition. This Master thesis was created as a part project GA JU 065/2010/S.

The main purpose of this work was proposing of tourism trade product. This aim was achieved by research supply of events, which take place in Votice region and also finding out of demand on a basic of questionary research. The evalution of the experts from the areas related to product also contributed to the creation of an appropriate product. All those observations leaded to the creation of product called healthpath.

The aim of the diploma thesis was to create the functional core of geographic information system (GIS) of hiking trails in the Eagle Mountains including the spatial analysis. The first part, more theoretical, is dedicated to the brief description of the theory and initial analysis before the particular creation of GIS. In the second part, more practical, the process of the respective task is described from the data collection to data editing, creating the core of GIS, spatial analysis and final visualization.

The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)

The intention of this work is to monitor changes significant natural place - the Giant Mountains Heidelberg / Zaly in the 19th century, when the topographical point in the country without national or sacred past, becoming a symbolic place of memory, based on an analysis of available sources to determine which social "entities "the creation of this symbolic" construct "involved. The culmination of this symbolic metamorphosis in the place of memory was the construction of the observation tower atop Czech tourists in the nineties, who within the nationalist "rivalry" between the Czech and German tourist organizations of "dominating the hill" reluctant to use toponomastic arguments interpreting the origin of the Czech name of the mountain, that, however, not based on the real facts, but only on certain notions of local "culture of remembrance". These ideas survived and were kept for centuries in memories as a myth a symbolic level the collective memory of the local ethnic (Czech) population during the 19th century, and spread thanks to a first layer of civil servants-topographers and later mainly due to expansion of tourist clubs. To form Heidelberg / Žalý as a place of memory also contributed to the domain owner - provincial and local patriot - Count Harrach, who supported these efforts financially...

This diploma thesis deals with effects and consequences of touristification in the spa town of Teplice. The aim of this work is the analysis of current state of Teplice's spa therapy and monitoring of functional changes in the town. The emphasis is placed on activities, relational links and the level of co- operation and attitudes of the main participants in the tourism in the town. An inseparable part is also an opinion poll (investigation) among local residents. The aim of this dissertation is, except for findings and an evaluation of effects of touristification in the area of interest, also the suggestion of steps leading to stabilization and improvement of the situation. Powered by TCPDF (www.tcpdf.org)