The South African government recognises the need for export growth to contribute towards economic growth and articulates this in different national policy documents. It is evident that the Western Cape Province also recognises the need for export growth, as the province is facing various economic and socio-economic challenges. Therefore, aligning policies to focus on export promotion which supports the labour intensive sectors within the province by uplifting employment and eradicate poverty. The aim of this study is to determine specifically export market diversification opportunities for the Western Cape Province. The main objective is to determine the Western Cape’s world-wide market diversification opportunities with the highest export potential. The literature underlines the importance of export growth and the benefits of export diversification. It can also be concluded that countries operating in the extensive margin are more likely to generate high economic growth and development opportunities. By implementing export diversification strategies, higher employment levels and output growth can be achieved on a provincial and national level. A three-step methodological process to determine the export market diversification opportunities for the Western Cape Province is used. Firstly, the products in which the Western Cape Province has a revealed export specialisation are determined by using the revealed trade advantage (RTA); secondly, the geographical concentration of the Western Cape’s exports of these products is determined by means of the Herfindahl Hirschman Index (HHI); and lastly, the export market opportunities for the Western Cape Province’s export-orientated products that are geographically concentrated are determined by using the decision support model (DSM). The results of the study identified 188 geographically concentrated export products for the Western Cape and 2 866 realistic product-country level export diversification opportunities. It is recommended that the Department of Trade and Industry (DTI) and the Western Cape trade promotion organisation, WESGRO, in collaboration with the relevant export councils and industry associations, use the results of this study to focus their export promotion and diversification strategies on the identified product-country combinations. / MCom, North-West University, Potchefstroom Campus, 2015

The South African government recognises the need for export growth to contribute towards economic growth and articulates this in different national policy documents. It is evident that the Western Cape Province also recognises the need for export growth, as the province is facing various economic and socio-economic challenges. Therefore, aligning policies to focus on export promotion which supports the labour intensive sectors within the province by uplifting employment and eradicate poverty. The aim of this study is to determine specifically export market diversification opportunities for the Western Cape Province. The main objective is to determine the Western Cape’s world-wide market diversification opportunities with the highest export potential. The literature underlines the importance of export growth and the benefits of export diversification. It can also be concluded that countries operating in the extensive margin are more likely to generate high economic growth and development opportunities. By implementing export diversification strategies, higher employment levels and output growth can be achieved on a provincial and national level. A three-step methodological process to determine the export market diversification opportunities for the Western Cape Province is used. Firstly, the products in which the Western Cape Province has a revealed export specialisation are determined by using the revealed trade advantage (RTA); secondly, the geographical concentration of the Western Cape’s exports of these products is determined by means of the Herfindahl Hirschman Index (HHI); and lastly, the export market opportunities for the Western Cape Province’s export-orientated products that are geographically concentrated are determined by using the decision support model (DSM). The results of the study identified 188 geographically concentrated export products for the Western Cape and 2 866 realistic product-country level export diversification opportunities. It is recommended that the Department of Trade and Industry (DTI) and the Western Cape trade promotion organisation, WESGRO, in collaboration with the relevant export councils and industry associations, use the results of this study to focus their export promotion and diversification strategies on the identified product-country combinations. / MCom, North-West University, Potchefstroom Campus, 2015

Economic and environmental objectives are traditionally seen as mutually exclusive, especially in terms of higher economic growth rates that are coupled with higher greenhouse gas emissions. The first aim of this study is to find a possible creative solution, in which higher economic growth can be coupled with lower greenhouse gas emissions, also known as low-carbon growth. The literature review shows that the economic growth aspect of low-carbon growth can be achieved by increasing exports. The other part of low-carbon growth, namely lower greenhouse gas intensity, can be achieved by diffusing low-carbon technologies (or environmental goods). The World Trade Organisation also encouraged the liberalisation of environmental goods. Therefore, low-carbon growth could be achieved by promoting the production and exports of low-carbon environmental goods. Although the World Trade Organisations has encouraged the liberation of environmental goods, there is no official list of environmental goods. Therefore, the second aim of this study is to derive a list of low-carbon environmental goods from existing lists of environmental goods. Thirty-nine lowcarbon environmental goods are identified for the purpose of this study. The Decision Support Model (DSM) is used to identify realistic export opportunities for these environmental goods. These low-carbon environmental goods were ranked based on three criteria: i) their potential environmental benefits, ii) South Africa’s capacity to produce these goods, and iii) their potential economic benefits. The five low-carbon environmental goods that ranked the highest are photosensitive semiconductors (HS-6: 854140), towers and lattice masts (HS-6: 730820), electrical control and distribution boards smaller than 1kV (HS-6: 853710), gearing, ball screws, speed changers, torque converter (HS-6: 848340), and static converters (HS-6: 850440). The exact environmental uses, producers, intensive and extensive export opportunities of the top five goods were discussed. The best overall intensive export opportunities according to potential export value are HS-6: 854140; photosensitive semiconductors (USD 922,362,000) to Germany and HS-6: 853710; electrical control and distribution boards smaller than 1kV, to the United States (USD 838,671,000). The best overall extensive export opportunities according to their potential export value are HS-6: 854140; photosensitive semiconductors to China (USD 953,255,000) and HS-6: 854140; photosensitive semiconductors to Hong Kong (USD 363,505,000). The results of this study will enable policy-makers to make optimal decisions regarding which environmental goods to produce and export. / Thesis (MCom (Economics))--North-West University, Potchefstroom Campus, 2013.

Economic and environmental objectives are traditionally seen as mutually exclusive, especially in terms of higher economic growth rates that are coupled with higher greenhouse gas emissions. The first aim of this study is to find a possible creative solution, in which higher economic growth can be coupled with lower greenhouse gas emissions, also known as low-carbon growth. The literature review shows that the economic growth aspect of low-carbon growth can be achieved by increasing exports. The other part of low-carbon growth, namely lower greenhouse gas intensity, can be achieved by diffusing low-carbon technologies (or environmental goods). The World Trade Organisation also encouraged the liberalisation of environmental goods. Therefore, low-carbon growth could be achieved by promoting the production and exports of low-carbon environmental goods. Although the World Trade Organisations has encouraged the liberation of environmental goods, there is no official list of environmental goods. Therefore, the second aim of this study is to derive a list of low-carbon environmental goods from existing lists of environmental goods. Thirty-nine lowcarbon environmental goods are identified for the purpose of this study. The Decision Support Model (DSM) is used to identify realistic export opportunities for these environmental goods. These low-carbon environmental goods were ranked based on three criteria: i) their potential environmental benefits, ii) South Africa’s capacity to produce these goods, and iii) their potential economic benefits. The five low-carbon environmental goods that ranked the highest are photosensitive semiconductors (HS-6: 854140), towers and lattice masts (HS-6: 730820), electrical control and distribution boards smaller than 1kV (HS-6: 853710), gearing, ball screws, speed changers, torque converter (HS-6: 848340), and static converters (HS-6: 850440). The exact environmental uses, producers, intensive and extensive export opportunities of the top five goods were discussed. The best overall intensive export opportunities according to potential export value are HS-6: 854140; photosensitive semiconductors (USD 922,362,000) to Germany and HS-6: 853710; electrical control and distribution boards smaller than 1kV, to the United States (USD 838,671,000). The best overall extensive export opportunities according to their potential export value are HS-6: 854140; photosensitive semiconductors to China (USD 953,255,000) and HS-6: 854140; photosensitive semiconductors to Hong Kong (USD 363,505,000). The results of this study will enable policy-makers to make optimal decisions regarding which environmental goods to produce and export. / Thesis (MCom (Economics))--North-West University, Potchefstroom Campus, 2013.

The services sector has played an increasingly important role in international trade in recent years. The negotiations under the General Agreement on Trade in Services (GATS) in recent years have initiated a global drive to liberalise services trade. However, this liberalisation process holds many challenges, especially for developing countries that do not have an adequate regulatory system to sufficiently support and promote these new export sectors. The Department of Trade and Industry (DTI) in South Africa recognised a need to undertake scientific research to identify the development and export potential of key services sectors. In the period from 2005 until 2009, the services sector contributed 65% on average to the GDP of South Africa. In 2010, 79% of the labour force in South Africa was employed in the services sector. However, services only contributed 19% to total exports from South Africa in the period from 2005 until 2009 (ITC, 2010a). The largest services export sectors for South Africa over the five–year period were travel (63%), transportation (11%), and business services (9%). This indicates that South Africa?s services exports are mostly concentrated in one sector, namely travel, and this clearly indicates the need for South Africa to diversify exports of services into other sectors. Export promotion is one of the methods that governments can use in order to stimulate the export growth of a country. Given the need to increase and diversify the exports of South African services, this study aimed to investigate the literature in order to establish possible guidelines for the export promotion of services specifically. Export promotion instruments should aim to identify potential export opportunities in order to allocate scarce government resources to the active promotion of the sectors with the highest export potential. In order to aid government with this process, Cuyvers, De Pelsmacker and Roozen (1995) developed a decision support model (DSM) that could determine potential export opportunities for products in Belgium by using a scientifically–based method. This model was adapted for South African products in 2007 and further refined in 2009 and 2010 for the DTI in South Africa. In all cases, the DSM analysis was only applied to products and the services sector was never taken into consideration owing to the data differences and the nature of services. Therefore, this study aimed to develop a similar model for the services sector in South Africa that could identify the sectors and countries with the highest potential for services export diversification. The results of such a model could also be incorporated into a services sector strategy for South Africa. Such a services strategy does not currently exist for South Africa and if the results of this model were incorporated into such a strategy, it would be the first of its kind. The study reviewed the methodology of the DSM for products and found that the methodology of the first two filters could be applied to the available services data in a similar manner. However, owing to the nature of services and the limited availability of data, the third and fourth filters had to be adapted to consider these differences. Therefore, a new model was developed to incorporate the nature of services, and the new model was named the export opportunities model (EOM) for services. A new methodology was developed for the third and fourth filters in the EOM for services. A new cell structure was also constructed to categorise the results of the EOM according to the specific market characteristics, which could be used in export promotion strategies to develop specific promotion instruments for each type of market. The results of the EOM for services on a geographical basis showed that the highest export opportunities for services in South Africa were in Eastern and South–Eastern Asia, followed by the European market. The results also identified specific sectors that have high export potential for South African services. The sectors with the highest export potential are travel, transportation, construction services, communications services and other business services. These results can be incorporated into a services sector export promotion strategy for the DTI in South Africa. The study also compared the results of the DSM for products with the results of the EOM for services, in order to establish guidelines on regional export opportunities for both products and services. The study found that the highest export opportunities were in the Asian and European regions. The DTI in South Africa could use these product/country combinations and services/country combinations to develop specific export promotion instruments and strategies for each region in the world. / Thesis (Ph.D. (International Trade))--North-West University, Potchefstroom Campus, 2011.

This thesis identifies realistic export opportunities for South African products in the rest of the world and specifically in the rest of the African continent. The method chosen to achieve this goal is the Decision Support Model (DSM) developed by Cuyvers et al (1995) and Cuyvers (1997) that was specifically designed to assist export promotion institutions in planning and assessing their export promotion activities. This model is positioned into the international market selection literature and four main refinements to the DSM methodology are introduced to address the limitations of the model and to make it more applicable for the South African international trade conditions. The refined model is then applied to identify product–country combinations with the largest export potential for South Africa in the rest of the world and in the rest of the African continent specifically. The refinements to the DSM filtering process introduced in this study contribute to the effective use and application of the DSM results by South African exporters and more focused export promotion activities by South African export promotion organisations. The four refinements include (i) running the DSM on a HS 6–digit level, (ii) introducing a method to calculate the potential export value of each identified export opportunity in order to prioritise between the product–country combinations identified as realistic export opportunities, (iii) taking the production capacity of South Africa into consideration in order to identify export opportunities that can be pursued immediately due to the country's existing revealed comparative advantage in the production and exportation of these products and (iv) developing a market accessibility index per product–country combination from a South African point of view on a HS 6–digit level in order to make filter 3.2 (barriers to trade) of the DSM applicable for South African conditions. The results of the application of the refined DSM to identify export opportunities for South Africa in the rest of the world include the top 50 worldwide export opportunities. There are 17 countries in which the top 50 worldwide product–country combinations identified as export opportunities for South Africa are located. These include the United States, Japan, India, the United Kingdom, Canada, China, Germany, Israel, Hong Kong, the Netherlands, Australia, Belgium, Singapore, Indonesia, Saudi Arabia, Italy and Brazil. Mineral products (coal, copper and aviation spirit); transportation products (1500 - 3000 cc automobile engines and diesel powered trucks); stone/glass (diamonds, platinum and rhodium) and metals (aluminium, iron/steel structures, nickel) are the product classifications within the top 50 worldwide product–country combinations that hold the largest worldwide export potential for South Africa. In terms of the product–country combinations with the highest export potential for South Africa in the rest of the African continent, there are 18 countries in which the top 50 product–country combinations for South Africa in the rest of the African continent are located. These include Nigeria, Namibia, Ghana, Morocco, Egypt, Zambia, Tunisia, Kenya, Uganda, Zimbabwe, Botswana, Mauritius, Tanzania, Senegal, Mozambique, Algeria, Malawi and Cote d'Ivoire. The products with the highest potential export values in the top 50 product–country combinations for South Africa in Africa include mineral products (aviation spirit, iron ore, sulphur and coal) and transportation products (1500 - 3000 cc automobile engines and diesel powered trucks weighing less than 5 tons). / Thesis (Ph.D. (International Trade))--North-West University, Potchefstroom Campus, 2011.

The services sector has played an increasingly important role in international trade in recent years. The negotiations under the General Agreement on Trade in Services (GATS) in recent years have initiated a global drive to liberalise services trade. However, this liberalisation process holds many challenges, especially for developing countries that do not have an adequate regulatory system to sufficiently support and promote these new export sectors. The Department of Trade and Industry (DTI) in South Africa recognised a need to undertake scientific research to identify the development and export potential of key services sectors. In the period from 2005 until 2009, the services sector contributed 65% on average to the GDP of South Africa. In 2010, 79% of the labour force in South Africa was employed in the services sector. However, services only contributed 19% to total exports from South Africa in the period from 2005 until 2009 (ITC, 2010a). The largest services export sectors for South Africa over the five–year period were travel (63%), transportation (11%), and business services (9%). This indicates that South Africa?s services exports are mostly concentrated in one sector, namely travel, and this clearly indicates the need for South Africa to diversify exports of services into other sectors. Export promotion is one of the methods that governments can use in order to stimulate the export growth of a country. Given the need to increase and diversify the exports of South African services, this study aimed to investigate the literature in order to establish possible guidelines for the export promotion of services specifically. Export promotion instruments should aim to identify potential export opportunities in order to allocate scarce government resources to the active promotion of the sectors with the highest export potential. In order to aid government with this process, Cuyvers, De Pelsmacker and Roozen (1995) developed a decision support model (DSM) that could determine potential export opportunities for products in Belgium by using a scientifically–based method. This model was adapted for South African products in 2007 and further refined in 2009 and 2010 for the DTI in South Africa. In all cases, the DSM analysis was only applied to products and the services sector was never taken into consideration owing to the data differences and the nature of services. Therefore, this study aimed to develop a similar model for the services sector in South Africa that could identify the sectors and countries with the highest potential for services export diversification. The results of such a model could also be incorporated into a services sector strategy for South Africa. Such a services strategy does not currently exist for South Africa and if the results of this model were incorporated into such a strategy, it would be the first of its kind. The study reviewed the methodology of the DSM for products and found that the methodology of the first two filters could be applied to the available services data in a similar manner. However, owing to the nature of services and the limited availability of data, the third and fourth filters had to be adapted to consider these differences. Therefore, a new model was developed to incorporate the nature of services, and the new model was named the export opportunities model (EOM) for services. A new methodology was developed for the third and fourth filters in the EOM for services. A new cell structure was also constructed to categorise the results of the EOM according to the specific market characteristics, which could be used in export promotion strategies to develop specific promotion instruments for each type of market. The results of the EOM for services on a geographical basis showed that the highest export opportunities for services in South Africa were in Eastern and South–Eastern Asia, followed by the European market. The results also identified specific sectors that have high export potential for South African services. The sectors with the highest export potential are travel, transportation, construction services, communications services and other business services. These results can be incorporated into a services sector export promotion strategy for the DTI in South Africa. The study also compared the results of the DSM for products with the results of the EOM for services, in order to establish guidelines on regional export opportunities for both products and services. The study found that the highest export opportunities were in the Asian and European regions. The DTI in South Africa could use these product/country combinations and services/country combinations to develop specific export promotion instruments and strategies for each region in the world. / Thesis (Ph.D. (International Trade))--North-West University, Potchefstroom Campus, 2011.

This thesis identifies realistic export opportunities for South African products in the rest of the world and specifically in the rest of the African continent. The method chosen to achieve this goal is the Decision Support Model (DSM) developed by Cuyvers et al (1995) and Cuyvers (1997) that was specifically designed to assist export promotion institutions in planning and assessing their export promotion activities. This model is positioned into the international market selection literature and four main refinements to the DSM methodology are introduced to address the limitations of the model and to make it more applicable for the South African international trade conditions. The refined model is then applied to identify product–country combinations with the largest export potential for South Africa in the rest of the world and in the rest of the African continent specifically. The refinements to the DSM filtering process introduced in this study contribute to the effective use and application of the DSM results by South African exporters and more focused export promotion activities by South African export promotion organisations. The four refinements include (i) running the DSM on a HS 6–digit level, (ii) introducing a method to calculate the potential export value of each identified export opportunity in order to prioritise between the product–country combinations identified as realistic export opportunities, (iii) taking the production capacity of South Africa into consideration in order to identify export opportunities that can be pursued immediately due to the country's existing revealed comparative advantage in the production and exportation of these products and (iv) developing a market accessibility index per product–country combination from a South African point of view on a HS 6–digit level in order to make filter 3.2 (barriers to trade) of the DSM applicable for South African conditions. The results of the application of the refined DSM to identify export opportunities for South Africa in the rest of the world include the top 50 worldwide export opportunities. There are 17 countries in which the top 50 worldwide product–country combinations identified as export opportunities for South Africa are located. These include the United States, Japan, India, the United Kingdom, Canada, China, Germany, Israel, Hong Kong, the Netherlands, Australia, Belgium, Singapore, Indonesia, Saudi Arabia, Italy and Brazil. Mineral products (coal, copper and aviation spirit); transportation products (1500 - 3000 cc automobile engines and diesel powered trucks); stone/glass (diamonds, platinum and rhodium) and metals (aluminium, iron/steel structures, nickel) are the product classifications within the top 50 worldwide product–country combinations that hold the largest worldwide export potential for South Africa. In terms of the product–country combinations with the highest export potential for South Africa in the rest of the African continent, there are 18 countries in which the top 50 product–country combinations for South Africa in the rest of the African continent are located. These include Nigeria, Namibia, Ghana, Morocco, Egypt, Zambia, Tunisia, Kenya, Uganda, Zimbabwe, Botswana, Mauritius, Tanzania, Senegal, Mozambique, Algeria, Malawi and Cote d'Ivoire. The products with the highest potential export values in the top 50 product–country combinations for South Africa in Africa include mineral products (aviation spirit, iron ore, sulphur and coal) and transportation products (1500 - 3000 cc automobile engines and diesel powered trucks weighing less than 5 tons). / Thesis (Ph.D. (International Trade))--North-West University, Potchefstroom Campus, 2011.

This study provides the strategies that can be implemented to promote the agricultural sector in KwaZulu-Natal and the theory behind economic development, as well as the importance of trade and export growth. There are restrictions in terms of trade and it is important that these are addressed before making a decision to choose a viable, potential and realistic country to export to. This study is aimed answer the research question if agriculture can be seen as a primary export sector in KwaZulu-Natal. Furthermore, this study includes background on the KwaZulu-Natal Province and mainly focus on the indicators such as GDP, employment, health issues and other indicators that will indicate that this province is of importance in South Africa in terms of the agricultural sector. This study uses SARS data to analyse and calculate the Revealed Comparative Advantage (RCA) of all agricultural products of the province. This is done to identify if there is a comparative advantage in the products studied in this study. The products of KwaZulu-Natal also show that this province’s agriculture can be seen as a primary export sector and that this sector is a major contribution to South Africa’s GDP and development. This study uses the Decision Support Model (DSM) to compare the results from the Revealed Comparative Advantage to identify the products and sectors which have the most export potential in the international market. This study reveals that the agricultural products and industries in KwaZulu-Natal with the highest overall export potential are chocolate and cocoa preps, refined soybean oil, and leather products as the three top performers among agricultural products and have the most export potential in the province. Concluding remarks are based on the findings made throughout the study. / Thesis (MCom (International Trade))--North-West University, Potchefstroom Campus, 2012

This study provides the strategies that can be implemented to promote the agricultural sector in KwaZulu-Natal and the theory behind economic development, as well as the importance of trade and export growth. There are restrictions in terms of trade and it is important that these are addressed before making a decision to choose a viable, potential and realistic country to export to. This study is aimed answer the research question if agriculture can be seen as a primary export sector in KwaZulu-Natal. Furthermore, this study includes background on the KwaZulu-Natal Province and mainly focus on the indicators such as GDP, employment, health issues and other indicators that will indicate that this province is of importance in South Africa in terms of the agricultural sector. This study uses SARS data to analyse and calculate the Revealed Comparative Advantage (RCA) of all agricultural products of the province. This is done to identify if there is a comparative advantage in the products studied in this study. The products of KwaZulu-Natal also show that this province’s agriculture can be seen as a primary export sector and that this sector is a major contribution to South Africa’s GDP and development. This study uses the Decision Support Model (DSM) to compare the results from the Revealed Comparative Advantage to identify the products and sectors which have the most export potential in the international market. This study reveals that the agricultural products and industries in KwaZulu-Natal with the highest overall export potential are chocolate and cocoa preps, refined soybean oil, and leather products as the three top performers among agricultural products and have the most export potential in the province. Concluding remarks are based on the findings made throughout the study. / Thesis (MCom (International Trade))--North-West University, Potchefstroom Campus, 2012