Global ETD Search

1	The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y Lidström, Samuel, Tang, Ruotong January 2023 (has links) The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. The results revealed that Gen Y prioritizes eco-friendliness and domestic retailers, while Gen Z is cost-conscious and prefers Chinese retailers. Income levels influence these preferences, with Gen Y valuing sustainability and Gen Z seeking competitive prices. Generational Difference Personal Values Uncertainty Avoidance Uncertainty Perception Purchase Decision Business Administration Företagsekonomi
2	Anxiety and Decision-making: An Empirical Investigation of the Perspective of Risk Preference Zhao, Jinling 23 September 2019 (has links) No description available. Cognitive Psychology Social Psychology anxiety state anxiety trait anxiety the behavioral inhibition system risk perception uncertainty perception intertemporal choice moral decision-making