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Havet av sociala medier och dess inverkan på den unga väljaren : En kvalitativ studie om relationen mellan sociala medier, politik och den unga väljaren / The ocean of social media and its impact on the young voter : A qualitative study of the relationship between social media, politics and the young voterLumio, Lina January 2021 (has links)
For the last two decades, social media has grown and became a big part of the young voters’ daily life. The access to social media also brings new opportunities for participation in politics. With the increasing relationship between social media, young voters and politics, the purpose of this thesis is to research how social media influences young voters in a political context. With a qualitative proven method this study presents an analysis of eight interviews on a group of young voters in the age of 21-25. With the chosen research method, it requires the theories to be in the centre of the study. The existing theory being, framing theory and mediatization theory. This study concludes that the influences of social media is a complex issue with the relation between young voters, politics and media. In addition, the study shows that the young voters’ selection of content on their social platforms has the most impact on their political opinions.
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