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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Usability on e-commerce sites for increased sales : How to get the wheel spinning

Lulek, Alexandra January 2015 (has links)
Commerce through Internet gets more usual and has become a part of everyday activities and the users get more experienced. Today e-commerce is not only used to go through with pur-chases online, it is also about decision making before going to a physical store to purchase the product. But even if e-commerce is an established concept there is still shown that customers tend to cancel purchases in due to that the e-commerce site is hard to use. The purpose of this research is to review earlier researchers’ contributions and through this study add theoretical contribution that widens the understanding what enables e-commerce to succeed today in rela-tion to information provision. Questions been asked is 1) what is it 2015 that determines if an e-commerce venture succeeds or not? And 2) what usability parameters are of influential sig-nificance? To answer this it was conducted semi-structured interviews on the company Wip-core that develops e-commerce solutions, the interviewees where employees of different pro-fessions both in business and informatics. The result of this research shows what it is today that determines if an e-commerce venture will succeed or not. The result also points out pa-rameters of an influential significance concerning success factors, also the influence depend-ing on variation between industries and products being sold and what the specific target groups are. The target group that could be interested in this research is companies who con-duct sales through an e-commerce site and who wants to know what influence usability may have on the sales force and companies who has usability as an already existing business con-cept, i.e. other companies developing e-commerce systems. This research can also be of inter-est for companies who has their whole or a part of their business online, because hopefully it leads to an increased self-awareness and a critical examination within the own company but also an external awareness of how influential usability on e-commerce sites may be.

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