The aim of the thesis is valuation of the domain name heureka.cz on the date 1.7.2010. The thesis consists of strategic analysis, financial analysis, analysis and prognosis of generators of value and financial plan. The value of the domain name is determined by the excess earnings method and as additional method is used residual method based on DCF equity and market coparison.

The diploma thesis focuses on comparing the accounting treatment and reporting of intangible assets in accordance with rules in the CR and IFRS. This thesis is concentrated on finding significant differences. A practical example shows the form of intangible assets in practice a few selected companies from different sectors.

國內政府為發展國內知識經濟產業，協助企業增加融資管道，屬於無形資產之融資制度，即將實施。無衡量即無管理，企業無形資產價值的評估，在融資、管理及投資決策上，就益顯重要。本研究參考Gu and Lev (2001)之無形資產評估方法，以國內電子資訊業與化學產業為研究對象，探討（1）考量無形資產之企業綜合價值是否比帳面價值更能解釋股價的變動；（2）智慧資本密集產業的市價綜合價值比是否與未來股價報酬成負相關；及（3）綜合價值是否能由衡量企業人力、創新及關係構面之指標加以解釋。 實證結果發現不論是資訊電子業或化學業，在加入帳面淨值後，無形資產對股價仍具有增額解釋能力。此結果意謂，對知識資本密集產業而言，除了帳面價值外，無形資產亦具有價值攸關性。此外，本研究發現，市價綜合價值比對於後期股價報酬確實具有顯著的預測能力，顯示市價綜合價值比具有資訊內涵，可協助投資人之投資決策或金融機構之授信決策。實證結果亦顯示，未來二期之股價報酬與市價綜合價值比之負相關較未來一期股價報酬與市價綜合價值比之關係更顯著。最後，對資訊電子業而言，衡量創新資本之當年度研發費用率和新專利權數，以及衡量人力資本的每人營收及員工紅利保留盈餘比為知識資本之價值決定因素；而對化學業而言，當年度研發費用率與員工紅利保留盈餘比與企業綜合價值呈顯著正相關。 / Taiwan government sets forth policies in order to assist companies in the knowledge industries obtain financial resources from the market on the basis of their intangibles. As there is no proper management measures could be exercised when there is no measurement to intangibles, the importance of valuation of intangibles surges with respect to financing, operating and investing decision making. Based on the approach developed by Gu and Lev (2001) and sample firms from chemical and information and electronics industries, this thesis explores issues: (1) whether the comprehensive value has incremental explanatory power in addition to book value of equity; (2) if there is a negative association between future stock return and the ratio of market value to comprehensive value for firms studied; and finally (3) if the variation in comprehensive value can be explain by value drivers that contribute to human, innovation and customer capitals. The empirical findings indicate that for firms both in the information and electronics and chemical industries, the comprehensive value contributes additionally to book value of equity in the return-value relation. This implies that information of the comprehensive value is value-relevant. The results also evidence that the ratio of stock market price to comprehensive value is significantly and negatively related to stock return for the future period. Moreover, such association is found to be stronger for two-period ahead stock return than that of one-period. The predictive ability of market-to-comprehensive value ratio indicates that the provision of the ratio could be helpful for investments decision making. Finally, this thesis finds that, for the information and electronics industry, variables such as R&D intensity, number of new patent, revenue per employee and stock bonus-to-retain earnings ratio determine the comprehensive value of the firm. With respect to the chemical industry, variables such as R&D intensity and stock bonus-to-retain earnings ratio explain the variation in comprehensive value of the sample firm.

Thesis deals with the valuation of a trademark as an intangible property of a firm. In the theoretical part is a treatise on the difference between brand and trademark. There is also explained the importance of brand essence and brand building. It also described the area, benefiting from brand valuation. The selected company is subjected to several analysis and the value of its brand is recognized by the method license analogy.

The main goal of this work is to evaluate the market value of the Internet domain, Fotečky.cz, at the 1st in January 2012, for the purpose of subsquent selling the domain on the market to the potential buyer. To correct evaluation, method of multi-period excess earnings and method of the license analogy are used.