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Internationalisation through business ecosystems : What is the value of ecosystems in launching and growing digital firms in Europe?Diehm, Raphael, Siphambili, Ngqabutho January 2023 (has links)
This thesis focus lies on the topic of business ecosystems and their use for digital firms in their internationalisation. The aim is to investigate the value creation and capture process for digital firms through the perspective of business ecosystems. For this endeavour, different concepts such as the born digital theory, key interlinked internationalisation process theories and business ecosystems theory are described throughout the literature review. Other models of previous researchers are used as a foundation to render an own created framework that is more applicable to the scenario and combination of the three aspects this paper investigates. The knowledge gap defined by the authors is about adding new insights on the ecosystem perspective in international businesses by exploring the value creation and capture process of born digitals. Furthermore, it will display the bottlenecks and benefits deriving from a business ecosystem. This leads to the research questions investigating the utilisation of business ecosystems for value creation and capture in internationalisation of digital firms, as well as the bottlenecks and benefits that come with it. For the empirical data collection to receive insights on the research questions and successfully draw conclusions, semi-structured interviews were conducted within the scope of a multiple case study. In addition, secondary data from various authors and experts in the respective research areas were used to bedrock the findings.As the results of the study showed, business ecosystems are greatly appreciated and utilised by digital firms. Moreover, they create value for them and let them strive in many ways, such as focusing on their core business, to succeed and be able to enter new markets. This is only possible with the cooperation of the various actors in the business ecosystem. Nevertheless, there are also severe bottlenecks that have been brought to light that reach beyond what has been present in the literature and considered by other scholars, as well as benefits that keep them competitive. Furthermore, this study provides managerial implications on how to deal with the liability of outsidership and smallness, and for the policy implications, that policymakers should be aware of global and political issues, and their impact on businesses.
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Technology venture emergence characterisationHirose, Yuta January 2017 (has links)
Technology entrepreneurs and managers aim to navigate emerging technology ventures and innovations towards successful commercialisation and business development, often over long periods of time. However, this is challenging due to high uncertainties associated with planning and navigating relevant market and business drivers, technological resources and capabilities, and applications. Failure to understand and manage these uncertainties appropriately can lead to undesired consequences and poor outcomes in the realisation of value creation and capture. This research firstly built a knowledge base of technology ventures by conducting a literature review, enabling the development of a conceptual retrospective roadmapping framework as the basis for characterising the emergence of technology ventures. This leads to an analysis of 13 case studies, characterising phases, transitions, patterns, enablers and barriers associated with the emergence of technology ventures. A conceptual model, the so-called ‘emergence archetypes’, was then developed by conducting an in-depth analysis with a further 19 case studies. The concept provides practical insights regarding how emerging technology ventures can be exposed to different levels of technological and market uncertainties along the journey of technology commercialisation and business development. Finally, a strategy visualisation tool and process have been designed based on the research outputs, and a focus group was then conducted with industrial practitioners to review and evaluate the research outputs for practical use in industry. In total, 32 case studies and a focus group have been conducted in the United Kingdom, The Netherlands, Japan, Australia and the United States. Overall, this research demonstrates that characterising technology venture emergence, by applying roadmapping principles, provides significant implications for both researchers and practitioners of strategy and innovation. Success or failure of emerging technology ventures, in terms of value creation and capture, is not only directly related to products or services, but more broadly to the innovation systems in which the technology ventures operate. By demonstrating the characterisation of technology venture emergence, the conceptualisation of emergence archetypes and the strategy visualisation tool and process development, this research shows that applying roadmapping is an appropriate method to characterise and improve emerging technology venturing practices, supporting value creation and capture.
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Intrinsic and relational perspectives of relationship value: an integrated framework in buyer-supplier relationshipsTescari, Fábio Viard de Campos da Silva 20 May 2015 (has links)
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Previous issue date: 2015-05-20 / Relationships among firms have been studied as a factor that pushes the limits for the value that is created by the firms individually, through the joint construction of benefits that could not occur if the relationship is not established. The total value created in a dyadic relationship, which is captured by the parties, is the relationship value. The benefits transcend the financial characteristics of the transaction. They can be converted into other aspects of the relationship, such as technical learning, service delivery, innovation and reputation. The shared and exchanged resources become sources of value creation. These resources stem from two different perspectives. First, from the resources that belong previously to each party, which I defined as intrinsic value. Second, from the resources that are jointly developed by the parties during the relationship, defined as relational value. In this context, this study aims to investigate the different characteristics of the parties that are sources of value creation in relationships, and to examine the factors influencing its capture by the parties. The study involved three steps. The first, a theoretical essay, aimed to explore the value dimensions in the relationship, regarding their definition and their sources. The following two steps focused on empirically testing the effect of these components of relationship value on value creation and capture. A cross-sectional survey and a multiple case study were performed. The theoretical perspectives that permeates the study is the Resource Based View, since it assumes that the firm resources generate economic value that transcends the limits of the firm and is captured by its customers and suppliers. The ontological approach is the critical realism, which allows a better understanding of empirically observed events. The results contribute to a better theoretical understanding of relationship, since the constructs of intrinsic value and relational value integrate different sources of benefits that may derive from relationships. The relationship between these constructs and their individual influence on value capture also bring a theoretical contribution to the study of buyer-supplier relationships. The main managerial contributions concern the fact that it is possible to capture value even if the relationship is not collaborative. Moreover, the results shed light on the need for firms to explore deeply how to extract more benefits from the other party and from the relationship itself, especially considering non-financial sources. / O relacionamento entre firmas vem sendo estudado como um fator que amplia os limites do valor criado pelas firmas individualmente, por meio da construção conjunta de benefícios que não poderia ocorrer caso o relacionamento não se estabelecesse. O valor total criado no nível da díade, que é capturado pelas partes, é o valor do relacionamento. Os benefícios obtidos transcendem as características financeiras da transação, podendo converter-se em outros aspectos da relação entre as firmas, tais como capacitação técnica, oferta de serviços, capacidade de inovação e reputação. Os recursos compartilhados e trocados entre as partes são fontes de criação de valor no relacionamento, mas originam-se de duas perspectivas diferentes. Eles podem pertencer previamente a uma delas, compondo um valor que é intrínseco, ou desenvolverem-se ao longo do relacionamento em si, resultando numa parcela de valor relacional. Neste contexto, este estudo propõe-se a investigar as diferentes características das partes que são fonte de criação de valor em um relacionamento, bem como analisar os aspectos que influenciam sua captura pelas partes. O estudo envolveu três etapas. A primeira, de cunho teórico, visou a explorar as dimensões do valor do relacionamento, no que se refere à sua definição e suas fontes. As duas etapas seguintes objetivaram testar empiricamente o efeito das fontes do valor do relacionamento na criação e captura de valor, por meio de uma survey transversal e um estudo de casos múltiplos. A perspectiva teórica que permeia o estudo é a Visão Baseada em Recursos, uma vez que ela pressupõe que os recursos das firmas produzem valor econômico que transcende os limites delas e é capturado por seus clientes e fornecedores. A abordagem ontológica é a do realismo crítico, a qual permite um melhor entendimento dos acontecimentos empiricamente observados. Os resultados contribuem para um melhor entendimento teórico sobre valor do relacionamento, uma vez que os construtos de valor intrínseco e valor relacional integram diferentes fontes de benefícios que podem advir de relacionamentos. A relação entre esses construtos e sua influência individual na captura de valor também trazem uma contribuição teórica ao estudo de relacionamentos comprador-fornecedor. As principais contribuições gerenciais dizem respeito ao fato de que é possível capturar valor mesmo que o relacionamento não seja colaborativo. Adicionalmente, os resultados enfatizam que as empresas deveriam explorar mais como fazer para extrair mais benefícios da outra parte e do relacionamento em si, em especial de fontes não-financeiras.
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