New technology has created new opportunities for journalists working with web TV. Changes in the work processes have led to new professional roles. According to the theory of media logic such events become news that suits media organizations and working conditions. How does the media logic affect the editorial workflow and how does it affect professional roles? In light of my own experience in various roles in television journalism, I examine how the web TV format shapes the work of journalists. Based on previous research in this area, this thesis also examines the professional role video reporters play and what this new role means in relation to other professional roles in journalism. Previous research shows that the video reporter role offers both opportunities and threats to journalism. (Brännström 2008, Wallace 2009, Nygren & Zuiderveld, 2011, and others). This study, based on participant observation at a web TV editorial desk, shows that the media logic of the format of web TV affects the work process in several ways. First, in terms of how news is produced in the field, and how news is created and re-created from existing material at the production desk. Inasmuch that consumers are increasingly becoming potential producers with cellphone cameras, there is a potential video journalist in every cellphone owner. The pace of work drives journalists to publish at a faster pace, which in turn means less time for reflection. Often the job of the video reporter is to select an in-point and out-point in an interview quickly and publish! This survey also highlights the video reporter’s role in relation to other journalists that work at a web editorial desk. The result shows that there is a difference between video reporters and writing reporters and also that there are differences within the group of video reporters. The study also provides an insight into the journalistic challenges at hand with new differentiations and combinations of roles in journalism within the field of web TV.In light of the observations derived from the material, one can say that the work of the video reporter at a web TV editorial desk is very much molded into a shape, the shape of practice governing the work, or in other words, the media logic controls what kind of video journalism reporters exercise in the production of online web TV.