This study aims to understand the Red Pill movement as displayed on YouTube, by exploring mechanisms used to convey these ideologies, and the extent to which these, if at all, legitimize and encourage violent acts. Netnography along with observation and transcription was used for visual and oral data collection. Thematic analysis was utilized for the analysis which was based on Sykes and Matza’s together with Cohen’s neutralization techniques. Although these techniques were found in the data, they could not effectively link to violence. Instead, three new neutralization techniques, denial of agency, appeal to biology, and appeal to greatness could be linked to violence. While the connection between cause and effect is far more complex, this study provides an insight of the neutralization techniques used within this community. The use of these techniques may weaken individual’s social controls, radicalize them, and effectively lead them to legitimize violence specifically against women.