The aim of this study is to obtain a better understanding of what factors affect the motivation for visiting Dark Tourism sites and the way that these sites are regarded. By providing such an insight this study contributes to a greater understanding of Dark Tourism.  In order to find answers to our questions, we interviewed several representatives at different sites and also carried out observations at three Dark Tourism attractions to reach a better understanding of the visors’ motivations for visiting this kind of tourist attractions. In our study we have concluded that people have become increasingly interested in visiting such Dark Tourism sites even though these may seem scary or uncomfortable. Our research has helped us to find answers to the questions that we asked and we have concluded that people have become more curious and want to know more about terrible events and why they took place.

People are fascinated with death and disaster. One simply has to watch traffic slow to a crawl when passing a car accident to understand this. However, this fascination goes beyond the side of a highway and enters the realm of tourism. Today, numerous sites of death and disaster attract millions of visitors from all around the world: Auschwitz-Birkenau, Anne Frank's House, Graceland, Oklahoma City, Gettysburg, Vimy Ridge, the Somme, Arlington National Cemetery. The list grows each year as exhibited by the recent creation of an apartheid museum in Johannesburg, South Africa. Due to the increasing popularity of this tourism product, a small number of academics have begun studying the phenomenon. Leading the field are Lennon and Foley who labeled it Dark Tourism, Seaton who coined the term Thanatourism, and Rojek who developed the concept of Black Spots. However, despite ongoing study, there has been a paucity in understanding what actually motivates individuals to sites of dark tourism. Yet understanding motivation is imperative, particularly given the subject and sensitivity of these sites. Some are slowly decaying, and visitors play a large role in their preservation. Subsequently, without proper management, visitor influxes can further deteriorate sites or induce friction with the locals. Knowledge then, also provides administrators the necessary tools to properly manage the varying stakeholders. Although many feel an interest in death and disaster simply stems from morbidity, the range of factors involved extend from an interest in history and heritage to education to remembrance. To begin this study, a list of possible motivations was compiled. Then, to get a better comprehension of these motivations, visitors to the Holocaust Museum Houston were surveyed as a case study. As a commodified, synthetic site of death and atrocity, the museum fits the definitions of a dark tourism site as established by lead academics. Therefore, by asking visitors to the museum what motivated them to the site, the results will hopefully give some acumen into the wants and needs of certain stakeholders. Finally, this research sought to discover if motivation at the museum could shed light on motivation to other sites of dark tourism.

People are fascinated with death and disaster. One simply has to watch traffic slow to a crawl when passing a car accident to understand this. However, this fascination goes beyond the side of a highway and enters the realm of tourism. Today, numerous sites of death and disaster attract millions of visitors from all around the world: Auschwitz-Birkenau, Anne Frank's House, Graceland, Oklahoma City, Gettysburg, Vimy Ridge, the Somme, Arlington National Cemetery. The list grows each year as exhibited by the recent creation of an apartheid museum in Johannesburg, South Africa. Due to the increasing popularity of this tourism product, a small number of academics have begun studying the phenomenon. Leading the field are Lennon and Foley who labeled it Dark Tourism, Seaton who coined the term Thanatourism, and Rojek who developed the concept of Black Spots. However, despite ongoing study, there has been a paucity in understanding what actually motivates individuals to sites of dark tourism. Yet understanding motivation is imperative, particularly given the subject and sensitivity of these sites. Some are slowly decaying, and visitors play a large role in their preservation. Subsequently, without proper management, visitor influxes can further deteriorate sites or induce friction with the locals. Knowledge then, also provides administrators the necessary tools to properly manage the varying stakeholders. Although many feel an interest in death and disaster simply stems from morbidity, the range of factors involved extend from an interest in history and heritage to education to remembrance. To begin this study, a list of possible motivations was compiled. Then, to get a better comprehension of these motivations, visitors to the Holocaust Museum Houston were surveyed as a case study. As a commodified, synthetic site of death and atrocity, the museum fits the definitions of a dark tourism site as established by lead academics. Therefore, by asking visitors to the museum what motivated them to the site, the results will hopefully give some acumen into the wants and needs of certain stakeholders. Finally, this research sought to discover if motivation at the museum could shed light on motivation to other sites of dark tourism.

The purposes of this research were 1) to understand what stakeholders in one nature center are "thinking"about the focus of their center and the niche it occupies; 2) to characterize the role of one nature center in its local community; 3) to examine the nature center in terms of established characteristics of a "best" nature center; 4) to compare stakeholder perceptions with perceptions of directors of exemplar nature centers and environmental education organizations; and 5) to characterize visitor and member stakeholder perceptions and motivations in terms of the extrinsic value of ecosystem services, bioeconomics, versus the intrinsic value of nature, biophilia. This research was conducted utilizing case study methodology with mixed method data collection. Ijams Nature Center visitors and members were surveyed concerning the value of nature; structured interviews were administered to Ijams Nature Center employees, nationally recognized nature center and environmental organization directors. Visitors‘ perceptions of nature focused on the natural surroundings of the nature center, providing opportunities to watch wild animals, appreciate nature, and feel at peace. Nature center member perceptions of nature reflected the concepts of stewardship and advocacy fostered by the Center‘s conservation mission, education programs, and preservation activities. Participants shared common thematic concepts for the role of nature centers and the characteristics of a best nature center. A best nature center was characterized as a composite of factors, practices, and perspectives that merge to form a business plan reflective of best practice guidelines. Participants highlighted the unique quality of centers and the passion and vision that guides development and the roles played by nature centers in their local communities, as identified in this study, i.e., education, advocacy, and immediacy. Ijams Nature Center visitors and members valued nature differently in terms of bioeconomics and biophilia, but both groups rated the biophilic value of nature of greater importance, with differing constructs reflective of that value.

Doctoral thesis Specifics of Consumer Behavior on Cultural Heritage Market is a market research based analysis of visitors of museums and galleries. The main goal of the work is to describe and segment the audiences, find out stimuli influencing visitor behavior, visitor motivation and lifestyle in order to suggest new marketing strategies attracting either new visitors or to turn occasional visitors into clients. The first part uses the theoretical microeconomic approach for analyzing the demand for cultural heritage; the price policy and price strategies of museums and galleries, and results in socially justified price of merit goods. The second part compares the Czech "consumer" of cultural heritage with an average consumer behavior in the same markets within the European Union and the U.S.A. The main part of the thesis consists of the research project based on quantitative descriptive research among museum and gallery visitors. The sample size is 543 respondents. Respondents were interviewed from September 2008 to March 2009 (personal intercept interview) in 25 organizations (from large and important institutions to small and regional organizations). The research project uses the nonprobability (convenience) sample of those who came to a museum, gallery or exhibition. The thesis results in the recommendation of marketing strategies for museums and galleries.