This essay has examined the children’s book author Sven Nordqvist’s use of rhetorical visual stylistic figures in four of his books: Var är min syster?, Hattjakten, Pannkakstårtan and Minus och stora världen. The main focus of the essay has been investigating aspects of his visual style that may have contributed to his great success. Some of the stylistic figures that we looked into are metaphor, synecdoche and paradox. The analysis has showed that the stylistic figures reinforce and invigorate the pictures as they are creating a fruitful visual reading experience for the readers. The results indicate that the rhetoric of Nordqvist’s visual stylistic figures probably has much to do with his success, being valuable sources of imaginative reading.