This work is about process management. The main sources were annual reports of companies, web sites, other business documents and business management and staff. This work goes from analyse part to synthetic part. This two companies Vodafone Czech Republic and Severomoravská plynárenská were chosen for analyses. Analyse part contains economic analyse of sector charakteristic, costs analyse, core process analyse, financial analyse and process principles analyse. The synthetic part is about confrontation between results of analyses that two companies. Better rating have Vodafone because of image, IT and marketing. In the last part are the recomends how to rebuild their processes.

Cílem této diplomové práce je zjištění skutečnosti, jak působí direct marketing na malé a střední podniky v oblasti průmyslového trhu v České republice a na základě zjištěných informací navrhnout optimální řešení direct marketingové komunikace s těmito typy podniků pro společnost Vodafone. K získání požadovaných informací jsem v rámci diplomové práce provedla marketingový výzkum, ve kterém jsem využila jednu z metod kvantitativního výzkumu, a to dotazování přes internet. Výsledky výzkumu jsou formulovány obecně a může je využít jakákoli společnost, která by chtěla oslovit zmíněné typy podniků.

Diplomová práce ?Analýza mobilního trhu v České republice a na Slovensku? se věnuje detailnímu rozboru trhů s mobilními technologiemi v těchto dvou zemích. Jejím hlavním cílem je vypracování přehledné a ucelené analýzy mobilního trhu v ČR a na Slovensku především z pohledu klíčových hráčů a tržního prostředí, a provedení srovnání těchto dvou trhů.

The aim of this paper is to identify and present the way of corporate social responsibility, which brings about real competitive advantage to a company. It is characterised by how deeply embodied is CSR in the corporate strategy, how is CSR communicated within the company and how are its employees involved in CSR activities. The first part of this paper focuses at CSR and internal communications and also introduces some of the current trends, e.g. partnership of businesses, public sector and NGOs in solving social issues or the use of storytelling in internal communication. This part also presents the role of employee engagement as a key factor in achieving competitive advantage. The second part of this paper comprises of analysis and comparision of CSR strategies, internal communication of CSR and employee engagement in CSR in T-Mobile and Vodafone in the Czech Republic.

This thesis deals with the controlling environment in the Revenue Assurance team of the telecommunication company Vodafone Inc. Its main goals are the suggestion of realizing and implementation of a new controlling process in Revenue Assurance. The individual goals of the thesis are introducing the term Revenue Assurance, so that the reader would understand the basic connection, and explanation of understanding the Revenue Assurance concept in other companies. The term is further compared to other controlling concepts such as controlling, risk management and internal audit, and the main differences among them are stated. Additionally, it explains the connection between the Revenue Assurance concept and the Sarbanes-Oxley Act. This thesis' part is then followed by an explanation of understanding the Revenue Assurance concept in the telecommunication company Vodafone CZ. The key part of the thesis is the description of the suggestion, realizing and implementation of the control into the company process. This part is preceded by a descriptive part dealing with description of the chosen method and the analysis of a telecommunication environment. The final part then deals with the question if the control has been implemented successfully and how it was working during its existence. Finally, I state the benefit for the company according to the number of the cases and the revealed amount of revenue leakage.

The thesis deals with the new design of Dashboard application developed for Vodafone Czech Republic company. The application serves for sales monitoring on all direct retail stores of the company. Major goal of this project is to design a brand new application and enhancing its functionality with new analytical tools and motivational indicators. These innovations will empower the performance of salesmen along with providing the new analytical possibilities for store managers.

This work aims to prepare the analysis puts current trends in the mobile market, and these results are then used to evaluate the current position of Vodafone Czech Republic and its marketing communications to mobile communications market in the Czech Republic. The analytical part of the work focuses on the local telecommunications market, regulatory environment, and marketing communications company described. Based on these findings are then also defined current trends in the mobile communications market and they then derive predictions of the future development of the entire market. Given the specific nature of this market, the individual's internal analysis based on information obtained directly from the surveyed companies, which for this work of great benefit as set out conclusions are backed by real market data. The work also draws on research methods conducted among customers of mobile operators, but their aim was to determine customer attitudes to new technologies or brand awareness operator or its marketing communications.

This thesis is concerned with valuation of a firm. The Theoretic part contains a brief description of the valuation methods most commonly used at the present time and a procedure of valuation. The main part of the thesis focuses on application of yield pricing methods. The object of this thesis is to find out a value of Vodafone Czech Republic a.s. company by using Price-Earnings and Discounted Cash Flow methods. Macro and micro analysis together with financial analysis and financial plan create a good base for valuation. Finally, the work compares results derived from these methods and it assesses its suitability.

Nowadays, ITIL represents intensely extended methodology for managing ICT services in the corporate services. This whole methodology contains 26 processes in a total of 5 books covering the life cycle of ICT services. One of the processes is also a problem management which is arranged in the book of Service operation. The goal of this dissertation is to design a complex model for the problem management at Vodafone Czech Republic a.s. In the opening of this thesis, the context of the ICT services in the corporate environment is defined. The following part presents basic information which provides the methodology in general. However, it is obvious that this information is insufficient for the real usage in the corporate environment. By combinig the knowledge gained from the methodology with knowledge about other ICT corporate services and business environment, the model itself has been established. Firstly, the chosen corporation was briefly introduced and the key aspects of ICT services were defined. Secondly, the weaknesses of the current state were identified. These inputs were applied in the design of the model. The first element of the model contains a vision and strategy of problem management. Subsequently, an analysis of the interested parties from the perspective of a problem manager was presented. The tools to support the work of a problem manager were briefly outlined and also the responsibilities of each roles -- what is a problem and what is not -- were determined. This model prevents possible misunderstandings and reduces friction surfaces. The main part of the entire model is the proces itself in which were identified 4 basic phases. For the purpose of information transmission in and out of the process was designed a method of communication and escalation matrix. Draft of the model is enclosed by showing key performance indicators. The last part of this thesis contains a design of database of known errors and a discussion of current challenges in the area of the problem management. The author of this thesis is a problem manager in previously described company and therefore he was able to insert his own recommendation from practise in every model supported by casual explanation.

My master's thesis goes in for new term neuromarketing and its specific application in a quality marketing research. In a theoretical part I will present terms like marketing, marketing research and neuromarketing. In an application part I will introduce a company Vodafone, whose campaign will be analyze from many views. Firstly I will analyze an advertising campaign with a help of its emotional and rational value and I will show all the elements which catch our attention. Then I will provide a questionnaire survey. And I will compare its results with eye tracking survey from Millward Brown agency. This agency carries out neuromarketing research in the Czech Republic.