This paper is about usage of accounting information in financial analysis. In the first part financial statements under Czech Accounting Standards and under International Financial Reporting Standards are described. The most important differences are discussed. In the second part methods of financial analysis are explained. In the third part practical financial analyses are done for the companies Vodafone Czech Republic, a.s. (reports under CAS) and Telefónica O2 Czech Republic, a.s. (reports under IFRS). Main differences in financial analysis which rise from different accounting standards are discussed.

Over the last ten years Britain and Turkey have sustained an unusually harmonious economic relationship. However, this has not been the outcome of undirected free markets and the effective exploitation of comparative advantage. Instead, it has come about as the result of a series of political compromises. This analysis looks at how the relationship has evolved on a variety of political levels: through international organisations, state-to-state diplomacy, the direct state sponsorship of British business in Turkey and the varied political relations of British multinationals inside Turkey. At each level, activist British governments have used political methods to promote British business, even sometimes at the expense of their reputation or other strategic interests. Complementing this is a structural power imbalance between the two countries, which has helped open up Turkey&rsquo / s markets to British capital.

This graduate thesis deals with the analysis of unstructured data from public social media. In particular, it deals with the analysis of data from social media of Vodafone Czech Republic a.s. This thesis is divided into two parts. The first part provides theoretical background for the second part. Therefore, the first part describes social media, structured and unstructured data and tools which are used for analysing of unstructured data. In the second part, tool Watson is used for the analysis of publicly available data. Then, methodology is designed to control the analysis process and subsequently this methodology used in the formation of the pilot application that has to verify the functionality of unstructured data by tool Watson. The results of the analysis are in the conclusion. The main benefits of this thesis are the development of a pilot application of Watson and the verification of its functionality. The pilot application cannot be equated with a complete analysis that can be done by Watson. But this pilot application may work as a demonstration of Watson's functionalities.

The work deals with the developmental stages (Releases) of the third generation UMTS net-works. It explains a partial improvement from Release 99 to Release 5 and Release 6 to im-prove the quality parameters of a mobile data transmission. In the practical part, there are measured qualitative parameters of the third generation networks that are available in the Czech Republic: UMTS, HSDPA, CDMA 1xEV-DO Rev.0 and Rev.A and UMTS-TDD. The measurements give reasonably achievable data rates in both directions (downlink & uplunk), a response time, quality of VoIP calls, a dispersion, a data-loss and an ability to transmit video with different data flows. The other aspects especially an availability of coverage and end-user terminals have been assessed wihin the each network. The work is supplemeted with a laboratory, which is focused on a practical comparison of the basic parameters of data transmissions of 2G and 3G networks.

The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...

The aim of my Master's Thesis is to analyse the local marketing communication of the Vodafone Czech Republic, a.s. company. I use current secondary information sources and primary resources are collected through in-depth interviews with specialists and a method of observation. My Master's Thesis starts from theoretical information on the issue, then it continues with practical findings and finally, I close up with a summary of the analysis and recommendations. I found out that the mobile telecommunications market offers a great potential for local marketing for both mobile service providers, as well as for other companies in the market. In the international Vodafone Group the marketing communication is directed mainly locally within the individual states, communication is unified and has the central character of the rules, but there are many local exceptions. In the Czech Republic, Vodafone has active, regionally based local marketing communications since the summer of 2010, but a local marketing potential is not fully utilized so far. Future trends in marketing suggest greater use of new technologies, mobile and online marketing. Local marketing will belong to the portfolio of a successful organisation.

Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied.