Thesis (M.A.)--University of Texas at Arlington, 2008.

The following report is a description of the pre-production, production, and post-production of the short film “The Last Thing She Wanted”, made in Austin, Texas in 2009. It contains the original film script written by Anthony Penta and Patrick Penta, the shot list for the film, the schedule used by the cast and crew during principal photography, and the end credits as they appear in the completed film. / text

by Mok Chun-hong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 37-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.iv / ACKNOWLEDGEMENT --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Literature Review --- p.2 / Chapter II. --- METHODOLOGY --- p.9 / Manipulation: The Advertisements --- p.9 / Subjects and Procedures --- p.10 / Company Image --- p.11 / Chapter III. --- RESULTS --- p.14 / Chapter IV. --- DISCUSSION --- p.19 / Chapter V. --- LIMITATIONS --- p.27 / Chapter VI. --- CONCLUSION --- p.30 / APPENDIX --- p.32 / BIBLIOGRAPHY --- p.37

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The purpose of this thesis is to investigate how the price of advertising space affects the demand for help-wanted advertising. To do so, this thesis develops and estimates an econometric model to explain and predict the demand for help-wanted advertising placed in a newspaper. For the most part, economic theory and the literature suggest that basic economic and demographic factors explain the demand for help-wanted advertising. The literature and empirical studies confirm an inverse relationship exists between unemployment rates and help-wanted advertising. This thesis confirms these findings using firm specific data for a major metropolitan newspaper. Surprisingly few other studies explore whether the price for advertising is also an important determinant of demand. My model includes both unemployment data and average price of help-wanted ads and finds that price is an important determinant for the demand for help-wanted advertising. Closer scrutiny of these relationships should remove some of the uncertainty associated with what now appears to be a volatile demand. / Master of Arts

by Chan, Ming-chu. / Questionaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 109-110). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENT --- p.vi / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Why The Topic Is Chosen --- p.1 / Definitions & Abbreviations --- p.2 / Overview --- p.3 / Chapter II --- METHODOLOGY --- p.5 / Sampling Method --- p.5 / Data Collection & Analysis --- p.7 / Chapter III --- NEWSPAPER DEVELOPMENT IN HONG KONG --- p.9 / The Publishing Of Newspaper --- p.9 / Newspaper Advertisement --- p.9 / Chapter IV --- MARKET ANALYSIS --- p.12 / Industry Profile --- p.12 / Product Profile --- p.15 / Consumer Profile --- p.17 / Marketing Mix Analysis --- p.19 / Entry/Exit Barriers --- p.24 / Sources Of Competition --- p.25 / Chapter V --- SURVEY FINDINGS --- p.27 / Key Findings From Survey On Readers --- p.27 / Key Findings From Survey On Advertisers --- p.30 / Implications On Market Positioning --- p.31 / Chapter VI --- CASE STUDIES ON MAJOR MARKET PLAYERS --- p.34 / The Case Of JobFinder Of Easyfinder --- p.34 / The Case Of Recruit --- p.38 / The Case Of Classified Post Of SCMP --- p.42 / The Case Of JobMarket --- p.46 / Summary Of The Perceived Competitive Environment --- p.48 / Chapter VII --- EVALUATION & RECOMMENDATIONS --- p.51 / Positioning & Strategies Analysis --- p.51 / Critical Factors Of Success --- p.58 / Recommendations --- p.62 / Chapter VIII --- CONCLUSION --- p.65 / APPENDIX --- p.66 / Chapter 1. --- HK Adex & Media Index --- p.67 / Chapter 2. --- Recruitment Advertisement Analysis --- p.68 / Chapter 3. --- Mechanical Details --- p.70 / Chapter 4. --- Results Of Survey On Readers & Questionnaire --- p.71 / Chapter 5. --- Results Of Survey On Advertisers & Questionnaire --- p.88 / Chapter 6. --- information & Questions Sheet For Interview --- p.97 / Chapter 7. --- Sample Covers of EasyFinder --- p.100 / Chapter 8. --- Sample Cover of Recruit --- p.101 / Chapter 9. --- House Advertisement of Recruit in Offer of Premium --- p.102 / Chapter 10. --- House Advertisement of Recruit on Easy-Resume --- p.103 / Chapter 11. --- House Advertisement of Recruit on Recruit Easy --- p.104 / Chapter 12. --- sample Cover of Classified Post of SCMP --- p.105 / Chapter 13. --- House Advertisement of SCMP on Careers Post --- p.106 / Chapter 14. --- House Advertisement of SCMP on JobLine --- p.107 / Chapter 15. --- Sample Cover of JobMarket --- p.108 / BIBLIOGRAPHY

Since 2006, the city of Chihuahua, Mexico has been engulfed in a wave of drug-related violence that has resulted in thousands of murders, kidnappings, and "disappearances." Because bloody headlines sell newspapers, violence dominates the mainstream media, which contributes to residents' sense of hopelessness and helplessness. In response, in my graduate work I have investigated ways in which I can use the persuasive tactics and appearance of mainstream commercial graphic design to effect social change: specifically, to shift Chihuahuans' attitudes about their city. Through three interventions (The Graffiti Workshop, the Riberas school identity, and the Se busca project), I have attempted to encourage civic participation, recognize positive contributions within the community, and build an economic engine around local heroes. By doing so, I hope to reverse the prevailing belief that individuals are powerless to confront large, complex social issues. In addition, I hope these projects demonstrate some of the ways in which graphic designers can effectively apply their design skills to social as well as commercial problems. / text

Thesis (M.S.)--New Jersey Institute of Technology, Dept. of Humanities and Social Sciences, 2003. / Includes bibliographical references (p. 42-43). Also available via the World Wide Web.

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Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2016-09-13T14:02:51Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Tese_AnaKarine_BC.pdf: 9677886 bytes, checksum: 7a5f526e96da76f17cfd9a1bbbb018dc (MD5) / Made available in DSpace on 2016-09-13T14:02:51Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Tese_AnaKarine_BC.pdf: 9677886 bytes, checksum: 7a5f526e96da76f17cfd9a1bbbb018dc (MD5) Previous issue date: 2016-02-25 / Esta investigação tem como objetivo central analisar as tradições discursivas (TDs), dos anúncios de fuga de escravos dos jornais do Recife, do século XIX, e compará-las com as dos anúncios de procurados da atualidade, identificando os elementos constitutivos de ambos os gêneros, a fim de estabelecer um elo entre inovação e conservação de TDs entre os textos. Os critérios definidores da historicidade e tradicionalidade dos textos residem na repetição e evocação de expressões que adquirem valor de signos próprios, princípios que fundamentam a noção de TD. O arcabouço teórico está ancorado nos pressupostos das TDs, a partir das considerações de Coseriu (1979, 1980), Schlieben-Langue (1983), Koch (1997, 2008), Oesterreicher (1994, 1996, 2006), Kabatek (2003, 2004, 2005, 2008), da teoria dos gêneros textuais com Bakhtin (2003) e Marcuschi (2002; 2008), que procuram compreender a constituição e o funcionamento do gênero na sociedade; a prática do jornalismo impresso e na história da imprensa no Brasil e em Pernambuco com Rizzini (1968), Sodré (1999), Pessoa (2002; 2006) e Barbosa (2010); a história social da escravidão no Brasil com Freyre (1967/2010; 2006), Schwarcz (1987) e Carvalho (2010); e nas análises linguístico-discursivas que se apoiam nos trabalhos de Oesterreicher (1994), Pessoa (2003) e Toral (2013). A metodologia consiste no método histórico e na abordagem quanti-qualitativa, pautada na análise estrutural, descritiva, interpretativa dos dados, e na pesquisa documental e bibliográfica. A investigação inicial reside na averiguação das TDs que permaneceram retoricamente situadas nos anúncios de fuga de escravos e quais delas mudaram e migraram para os anúncios de procurados. No entanto, o anúncio de fuga de escravos, como TD da cultura impressa, o jornal, mostra-se como produção de autores semicultos, i.e., de competência escrita restrita, que transportam traços da fala à elaboração textual. As análises evidenciaram que tais anúncios estão muito próximos do que Oesterreicher denominou de imediatez comunicativa, apresentando sintaxe truncada, ausência de pontuação ou pontuação inadequada e ausência de elementos sintáticos que contribuem com a ruptura no tópico discursivo, entre outros aspectos. As análises empreendidas não pretendem submeter os dados às exigências de uma teoria, mas de valorizar o jornal como fonte histórica, dos anúncios de fuga escravos (diacronia) e de procurados (sincronia) como TDs legítimas tanto para as análises linguísticas, quanto para a história social. Ao falarmos em repetição, evocação, atualização e tradição, acreditamos que uma língua particular, como o português brasileiro, é afetada pelos aspectos históricosociais e, em decorrência disso, há elementos tradicionais que se tornam imutáveis e outros que são vulneráveis a mudanças, favorecendo, dessa forma, a mudança linguística. / This research aims at analyzing the discursive traditions (DTs) “slaves escape ads” of newspapers from Recife, in the nineteenth century, and comparing them with those of today's wanted fugitives ads, identifying the constituent elements of both genders, in order to establish a link between innovation and conservation of DTs in texts. The defining criteria of historicity and traditionalism of the texts lie in repetition and evoking expressions that acquire value of own signs, principles underlying the notion of DT. The theoretical framework is anchored on the assumptions of the studies of DTs, from considerations of Coseriu (1979; 1980), Schlieben-Langue (1983), Koch (1997; 2008), Oesterreicher (1994; 1996; 2006), Kabatek (2003; 2004; 2005; 2008); the theory of genres with Bakhtin (2003) and Marcuschi (2002; 2008), by seeking to understand the constitution and functioning of the genre in society; the practice of print journalism in the history of the press in Brazil and Pernambuco with Rizzini (1968), Sodré (1999), Pessoa (2002; 2006) and Barbosa (2010); the social history of slavery in Brazil with Freyre (1967/2010; 2006), Schwarcz (1987) and Carvalho (2010); and the linguisticdiscursive analyses that support the work of Oesterreicher (1994), Pessoa (2003) and Toral (2013). The methodology consists of the historical method and the quantitative and qualitative approach, based on structural analysis, descriptive and interpretative data, and documentary and bibliographic research. The initial research is the investigation of DTs who remained rhetorically located in the slaves escape ads and which ones changed and migrated to the wanted ads. However, the announcement of slaves escape, as DT of print culture, the newspaper, is shown as production of semicultos (half-literate), i.e., authors with restricted writing competence, carrying traces of speech to textual written elaboration. Analyses show that such ads are very close to what Oesterreicher termed “communicative immediacy”, with truncated syntax, no punctuation or improper punctuation and absence of syntactic elements that contribute to the breakdown in the discursive topic, among others. The current analysis do not intend to submit the data to the demands of a theory, but to value the newspaper as a historical source of slaves escape advertisements (diachrony) and its transformation into wanted fugitives ads (synchrony) as legitimate DTs both for linguistic analysis, as for social history. When we talk about repetition, retrieval, update and tradition, we believe that a particular language, such as Brazilian Portuguese, is affected by sociohistorical aspects and, as a result, there are traditional elements that become immutable and others who are vulnerable to change, favoring thus the language change.