Polymedia, transmedia, and spreadable media are all relatively new foundational theories of mediated communication in need of further interrogation and examination. The panelists examine various aspects of these theories, through differing case studies within popular culture. The examinations in this panel include what it means to “own” players in fantasy football, the language based critical comedy of George Carlin, the flows and “traces” in the Whedonverse, and the phenomenon of Sharknado.