Thesis (Ph. D.)--University of Wisconsin--Madison, 1974. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliography.

Thesis (Ph.D.)--University of Michigan / Includes bibliographical references.

Thesis (Ed.D.)--Teachers' College, Columbia University, 1951. / Typescript. Type C project. Sponsor: Marjorie Hillas. Dissertation Committee: Ruth Cunningham, Patricia Hagman, . Includes bibliographical references: (leaves [109]-[112]).

Thesis (M.A.)--Carleton University, 1988. / Also available in electronic format on the Internet.

Thesis (Ph.D.)--Baylor University, 2006. / Includes bibliographical references (p. 161-170).

The aim of this study is to explain how professional female athletes experience gender differences in sponsorship, and if these differences have had any effects on their performance. This study is based on seven interviews with Swedish women who are active on a world class level in their chosen sports. The theoretical frame of this study is founded on the concepts of gender, social role theory, homologous reproduction theory, congruity theory and social identity theory, which can describe why a sponsor prefers to sponsor male athletes rather than female athletes. The results show that professional female athletes experience differences in how sponsors use them related to marketing. Women experience that sponsors prefer male over women characteristics and therefore support the male athlete more, thus resulting in a gender inequity. Women in general find it difficult to talk about their experiences regarding sponsorship and they avoid questioning sponsors regarding the differences experienced. The conclusion, is that the hegemonic masculinity, related to gender theory can be recognized within sponsorship and as long as athlete women are afraid to speak up and express this, the differences will never be acknowledged.

Thesis (M.S.)--University of Regina, 2004. / Includes bibliographical references (leaves 127-135). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Thesis (M. Sc.)--University of Regina, 2004. / Includes bibliographical references (leaves 127-185).

Thesis (M.A.)--University of Wyoming, 2007. / Title from PDF title page (viewed on Nov. 21, 2008). Includes bibliographical references (p. 135-143).

Thesis (Ph. D.)--Illinois State University, 1980. / Title from title page screen, viewed Feb. 21, 2005. Dissertation Committee: John McCarthy, John Brickell (co-chairs), Clayton Thomas, Laurene Mabry, Donna Jo Workman. Includes bibliographical references (leaves 160-162) and abstract. Also available in print.