This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.

The Master’s thesis analyses problems connected with purchasing and providing information by the means of telemarketing. On the basis of the obtained imperfections, this Master’s thesis includes the proposal of the process of communication by the means of the customer line, which ensures its more effective function.

Diploma thesis deals with the proposal of the Balanced Scorecard for a selected company. The theoretical part of this thesis includes research of available literature, which is focused on company performance measurement in general, financial statements, financial analysis, strategic analysis and the BSC method. In the practical part, after financial and strategic analysis, proposal of the four BSC perspectives (financial, customer, internal process, learning and growth) is presented, based on the strategy of the company.

This Master´s thesis deals with the issue of company performance measurement. Theoretical knowledge regarding the method which focuses above all on quality which is Six Sigma is covered in here. The second method of research, which focuses on management arising form strategy and vision of a company, is Balanced Scorecard. The method, which is the most suitable for the company Zálesí a.s. is elaborated on in the practical part. At the end of the thesis, there is a suggestion of a model in compliance with which the company can proceed in the everyday operation.

Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.

The Master´s thesis is focused on evaluation of performance in the company by using the Balanced Scorecard. Theoretical part describes the concept of Balanced Scorecard, the process for its implementation and the possible risks. In the next part of the thesis there is introduced COFELY a.s., there are performed some analysis of internal and external business environment, financial analysis and there is a proposal to implement the concept of Balanced Scorecard. In conclusion of the thesis summarizes the risks and benefits of this method for the analyzed company.

The Master´s thesis is focused on evaluation of performance in the company by using Balanced Scorecard. Theoretical part describes the method of Balanced Scorecard and other analyses needed to measure performance. The next part evaluates current situation of Matezex spol. s r.o. by using selected analytical methods and in conclusion is a proposal for implementing the Balanced Scorecard in the company. Within this part there are strategic goals of individual perspectives, strategic map, schedule of implementation and there are assessed risks that could accompany implementation of this concept.

The main objective of this thesis is to evaluate the performance of the selected company and subsequent implementation of the Balanced Scorecard model. The theoretical part explains the concept of performance and performance access to its evaluation. There is also the description of selected strategic analysis in this part. It is explained the essence of Balanced Scorecard and gradual steps in its implementation of corporate management in detail. The practical part describes the current situation in the company and on the basis of the results of each analysis it is proposing a project to implement the Balanced Scorecard. The final part of the thesis includes Balanced Scorecard implementation into the company to increase its efficiency and further development.

The thesis is focused on the evaluation of business performance using the Balanced Scorecard concept. The theoretical part defines the concept of business performance and describes the method of Balanced Scorecard. In the analytical part is being assessed the current state of the company DINA-HITEX, spol. s.r.o. through selected analytical methods. Subsequently, as a conclusion of the thesis, is drafted implementation of the Balanced Scorecard concept to this company. In this section are draw up strategic goals of selected perspectives, strategic map, budget, time schedule of the project implemen-tation and evaluation of the benefits of adopting this method to the enterprise.

In the present hypercompetitive market environment of car producers established especially at the developed west european markets is very difficult to gain new customers and increase the market share. The car producing companies have to build and increase customer loyalty to ensure the sustainable growth of market share in the future. One possibility how to improve customer's loyality to brand is to provide the highest standard at both sales and service department and carefully monitor the customer satisfaction. From the satisfaction and performance indicators of the car producing company is possible to construct a mathematical model producing the market share in a given country as an output. Key indikators of customer satisfaction, sales and service and also the macroeconomical data has been used as the inputs for the model. As a target market for my analysis has been chosen Germany. This thesis presents a set of recommendations and proposals, whose implementation should ensure the improvement of the market share of the given brand on german market. The recommendation does not include only the tips for improvement of the key indicators but it also gives the overview of how to make the marketing strategy more efficient using Customer relationship management.