This diploma thesis deals with theme of so called Bataism as specific kind of societal order realized in the frame of so called company town. Bataism is characterized by that kind of political power sui generis which primarily depends on economic strength of Bata Shoes Company. Political power of Bata is substantially realizing its political power especially in the frame of town of Zlin. By researching Bataism we define term of so called capitalist paternalism which primarily describes specifics of capitalist/paternalist rule over enclosed area of his own company town (de George, Salt), then historically secondarily also specifics of his rule over broader area (Ford). By researching Bataism from an angle of political science we concentrate on the definition of its power structures and the very character of that power itself. For these purposes we use concepts of Michel Foucault as disciplinary power and model of so called Panopticon. In addition we provide definition of Bataism from the perspective of ideology and utopia. Aim of our work is describing and explaining (seeming) paradox: political program of Bataism is continually legitimized by democratic method although its performance can be seen generally non- democratic.

Jiří Voženílek was born on August 14th, 1909 in Holešov. He attended high school in Prague, where he also studied architecture at the ČVUT and he became a university professor at this institution in the 1960’s. Later, he became the main architect of The Capital of Prague. He started to work for the Baťa Company on April 20th, 1937. His first task was to assist the architect Vladimír Karfík on the Roman Catholic Church project in Otrokovice-Baťov. Then he became the leader of the collective 276, Construction Department no. 8 and the head architect as well. He cooperated with architect Jaroslav Fragner for the Baťa Company on the creation of the urban concept called The Industrial City of Kolín in 1940-41. He created an interesting industrial project, The Rendering Plant in Otrokovice–Baťov on his own. Several of his other architectural works can be found in the former Baťa factory in Zlín, particularly the factory buildings no. 15 (built in 1946-47) and no. 14 (built in 1947-48). However, the most famous work of Jiří Voženílek is the Collective House in Zlín. He is the author of many famous urban projects in his homeland and around the world as well. He became the head of the group of architects who created the Regulation Plan of Zlín in 1946-47, which is valid even today.

Main topic of Diploma thesis is to create a complex project for building a new sport-social complex. Based on a previously handled analysis and presumptive sport-cultural thesis of Sokol architecture, creates a main aim of the project – to proove if this concept of architectural thinking can be applied nowadays even with a contribution of actual economic and social conditions. Plan reacts on development of already built sport buildings, the absence of public area subsistent the downtown of Zlin and problems of traffic in touched area. Plan consists of a complex sport center and a hotel that is closing the north part of touched area with residential area before actual sport complex. Project also includes suggestions for transport infrastructure and public areas in thorough context.

This diploma thesis is dedicated to design of the sports center and its integration into the urban structure of the city. In previous analyzes, the Sokol architecture and its typology have been examined in detail. One of the aims of the diploma thesis is to verify final hypotheses resulting from the analysis and apply them to the context of today. The project proposal takes into consideration existing built-up area around the plot, its potential, topography and also the complex traffic situation in the area. The solution is to divide the area by a mitigative traffic artery into two segments. In the northern segment there are functions of administration, accommodation and public greenery, in the southern segment there is a sport center linked to existing sports halls.

Zuzana (23:46): Project is rekonstruction of building number 24 and new building on space of building number 25 (technical condition of this building doesn´t alowed any use) in area of former bata´s factory in Zlín. Big importancy of this area mirrors in way of redefining urbanism and character of reconstruction of n.24. New building recpect this situation with own volume and heigh, but look of the building shows its new presents and high-tech character of functions inside. Project creates a space for three parts of Business centre- teaching centres for actual companies, universal spaces to rent whith laboratories and offices and science centre for Tomas Bata University. Area contains also undergroun parking, restaurant and another retail spaces. Idea is to create atractiv space for work, interaction and relax-all very important factor for difficult psychical work.

The diploma project is focused on screening the possibilities of increasing the inner area of the residences within the former workers-housing area Letná in Zlín. The targets of the project are: - To create an attractive residential district, composed of contemporarily re-designed working class spaces, - To support the district as a unit, which can be able to react on the actual demographical requests and conditions, and - To support the district, which should be able to compete with the new rising accommodation districts through its prevalent qualities. The result is a design consisting of 3 main variations of the default house extension. The added cubic elements present a solution for the problems most commonly seen in the district in its actual state; the house extension creates a transition between the private inner space of the house and the outer public space. The proposal allows maximal living space while minimizing construction size extension.

The increase of standard of living in Bata´s semi-detached house in the district Letná in Zlín.

This Master thesis with a title of "The Art Scene in Zlín in Sixties" considers Zlín's culture of the era on the institutional level. It consists of three main parts including the issues of (1.) the Regional Gallery of Fine Arts in Zlín (called Gottwaldov during the era of communist regime in Czechoslovakia from 1949 to 1989), (2.) The Gallery Dílo Gottwaldov, a branch of ČFVU (the Czech Archive of Art), and finally (3.) The Design Competition for Theater of Workers. This thesis aims to describe foundation, development, work and exhibition activities for both galleries. The chapter about the Regional Gallery also pursues acquisition activity of the Institution. A part of the thesis dealing with a competition to decorate Theater of Workers describes development of the competition since its manifestation, follows the announcement of a winning designs and considers the official opening of the building as well. The competition was launched for the construction of monumental sculpture in front of the Theater, the monumental mosaic for the front lobby of the Theater, sculpture in the fountain in a park behind the Theater and decorative textile curtain for the stage.

This diploma thesis deals with urban study of revitalization of complex of former film studios on an area of approximately three kilometers south of the center of Zlín, in the town district which is called Kudlov. The complex has been constructing since the thirties of the last century, however nowadays it is no longer determined to its original function. In this thesis, the optimalization of current state, the completion of several building and the area expansion of the park on the West are designed. Great emphasis was given on the largest possible multi-functionality, in addition to the main function of living in apartment houses, the area is complemented by commerce, leasable manufacturing facility, an outdoor sport complex and the already mentioned park. The urban concept reflects the traditional urbanism of the city of Zlín, it means a periodical grid of structure and a unity of shapes and materials.

The aim of the diploma thesis is to develop the design documentation for the construction of hotel on the outskirts Chlum, the district of of the city of Zlín. The building is designed as free-standing in a sloping terrain on plot no. 1262. The hotel is situated with a barrier-free entrance to the southwest. The building has a basement and 3 above-ground floors. There are a total of 14 rooms and 3 suites, one of which is designes as a barrier free. In the hotel there is restaurant, wellness and gym. The structure of the building is proposed as traditional masonry building. The external walls as well as internal walls are from brick blocks and the external walls in the basement are from concrete blocks of permanent formwork. The building is equipped with a contact thermal insulation system ETICS and an aesthetic wooden cladding is designed between the windows. The ceiling structures are designed as a reinforced concrete monolithic slabs. The building is based on foundation strips made of plain concrete. The roof structure above 2NP is designed as a flat vegetation roof, above 3NP as a flat roof with an aggregate embankment.