二十一世紀是知識經濟的時代，知識與創新是全球企業核心競爭力的關鍵。有鑑於知識內容產業在於數位經濟時代發展之重要性，行政院經濟部宣布將2002年訂為「數位元年」，並提出「新世紀兩兆雙星產業發展計畫」，其中，「數位內容產業」不但被選為新世紀全力發展的明星產業，其預期產值於2006年將達到3,700億新台幣。我國政府正積極推動數位內容產業的發展，但在資源與經費有限的情況下，目前選擇以「電腦動畫」及「線上遊戲」為我國的重點推動產業。在消費者日益重視視覺享受的今天，如果要發展內容產業，動畫產業的發展勢必成為關鍵之一。本研究即針對數位內容產業的「電腦動畫」作個案研究分析。
由於我國動畫產業之業務以往多為代工模式，缺乏內容授權、智財保護與行銷等相關知識經驗。故儘速發展我國動畫產業之智慧財產管理與授權業務，實乃當務之急。
有鑑於新興產業環境尚未成熟，因此本研究採取個案深入訪談法，個案對象之選取，乃從國內動畫產業中各選取具有代表性與業界口碑良好之廠商共三家。本研究針對「電腦動畫」廠商所涉及之智慧財產管理與授權管理，做一體系性的介紹並探討廠商目前之做法，同時探討動畫製作流程中可能會遇到之相關智慧財產問題。其研究建議茲分述如下：
一、國內動畫廠商應加強智慧財產觀念，妥善處理智慧財產問題，避免產生不必要之糾紛。
二、國內動畫廠商應建立動畫與其衍生商品之授權策略。
三、國內動畫廠商須依照自身能力、已有資源、關係與定位來選擇最合適的發展模式。
四、政府應檢討現行數位內容法案對於動畫廠商之實際效益，並參酌各國政府建立產業環境與機制之做法，衡量台灣目前之狀況，選擇合適之做法。 / The 21st century is the era of knowledge economy. Knowledge and innovation are crucial for global companies in order to enhance their core competency. Because of the importance of knowledge content industry in this digital economy age, the Taiwan government has announced the year 2002 “the First Digital Year,” and has formulated its "Two Trillion and Twin Star Industries Development Plan”. This plan indicated that the digital content industry is a promising area of which the expected production value will reach NT$ 370 billions in 2006.
Right now our government are promoting digital content industry positively, but due to limited resource and money, choose ”3D animation” and “on-line game” as our country’s key industry. Nowadays, consumers pay more attention to enjoyment of vision, if we want to develop content industry; the develop of animation industry is the key point. Therefore, this study explores the current situation of animation companies in Taiwan.
Because of the lack of content license, intellectual property protection, marketing, and other related knowledge and experiences, it’s the most important thing to expand intellectual property management and license of animation companies in Taiwan.
As a result of the environment of oncoming industry has not matured as yet, this study uses ”in-depth interviews” of case study, selecting three representative and well-known companies from animation industry in Taiwan. This study explores the current situation of intellectual property management and license of animation companies in Taiwan, furthermore, searches for the related intellectual property problems in the course of animation creation. Major suggestions are stated as follows:
1.Animation companies in Taiwan should strengthen intellectual property concepts, and handle the related intellectual property problems properly, to avoid unnecessary conflicts.
2. Animation companies in Taiwan should establish licensing strategy of animated cartoon and derivative products.
3. Animation companies in Taiwan should select a suitable develop model according to their own capability, resources, relationship and position.
4.The government should review the actual benefit of current digital content law and deliberate about other countries’ methods of establish industry environment; Consider current situation of Taiwan and select a suitable method.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0091361008 |
| Creators | 黃鈺晴, Huang,Cindy |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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