Social media is something that is being used world wide, the young people use it now more than ever before. I chose to study this particular essay topic because it is an interesting and current topic, as sociala media is used all around the world. Social media is used in a similar way and it is the same platforms being used. The purpose of this study is to find out how youths from the chosen two different countries think they experience the influence of social media and whether there is any connection to their culture. The questions being answered in this study are: How do these young people from two different cultures talk about their use of social media to manage their relationships? In what way do young people from Uganda and Sweden say that social media is important in their lives? How do these young people experience the impact of culture when using social media? This study is based on a qualitative method where data is collected through focus group interviews. The theoretical framework used in this study is based on the social exchange theory and social identity theory. The results show that even though these young people are from different countries with different cultural backgrounds, they use social media in the same way and have experienced similar effects by it.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-115504 |
| Date | January 2022 |
| Creators | Nagayi, Tracey Linnet |
| Publisher | Linnéuniversitetet, Institutionen för samhällsstudier (SS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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