The aim of this paper is to examine how social structures and thoughts around age, class and race relate to personal ads in the local newspaper Mitt i Botkyrka. Based on Pia Laskars postcolonial theory, Beverly Skegs theory on respectability and Lars Anderssons theory on ageism I am going to explore how the advertisers of the personal ads describe themselves and what they seek in a partner. It is within these discriptions, both in regard of themselves and their requested partner, that one can uncover the underlying qualifications of who might be viewed as desireble. What a person must live up to in order to be deemed desirable is not a matter of personal prefrence and through an analysis of these criteria structures regarding class, age and race can become visible. With the help of the theories and Norman Faircloughs three-dimensional model I am going to discuss how these discourses shape our thoughts around what one should desire.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-32855 |
| Date | January 2017 |
| Creators | Norman, Sanna |
| Publisher | Södertörns högskola, Genusvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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