日本在第二次世界大戰後，面臨重新進入國際社會的困難，為了扭轉軍國主義以及敗戰國的形象，開始推動公眾外交。日本的公眾外交政策為配合其國家利益及所處之國際環境，在不同時期有不同的策略。在冷戰結束之後，周遭國家陸續崛起，所面對的國際議題無法以傳統外交的方式解決，日本將公眾外交視為其重要的外交政策之一。
東南亞地區作為當今國際關係的熱點，在國際政治與經濟場域上的重要性不可同日而語，日本戰後的賠償援助以及1970年代開始的文化交流，作為對東南亞國家的公眾外交實踐，在冷戰結束後以高層互訪、官方發展援助、留學生與青年交流、文化交流、觀光互訪等方式持續進行，成效斐然，民調資料皆顯示了日本在東南亞地區以公眾外交的成功，有效地改變人心、扭轉形象。但日本的公眾外交也非並皆能奏效，在面臨中國大陸時仍受制於歷史因素而受挫。由此可見，公眾外交政策必須因地制宜，配合不同的國家，有不同的公眾外交政策。 / After World War II, Japan was facing the difficulty of returning to international society owing to her image as a militarism and defeated country. In order to re-enter the international community, Japan launched her public diplomacy policy. Japan’s public diplomacy strategy changes in different periods following her shifting national interests and changing international environment. After the end of the Cold War, while Japan’s surrounding countries prospered and it became apparent that most international disputes cannot be resolved by traditional diplomacy alone, consequently, public diplomacy became a critical diplomatic tool for the Japanese government.
Nowadays, Southeast Asia is a hotspot in international relations. This area plays an important role in the international political and economic field. Japanese public diplomacy aimed at this region varies from war reparations aid to cultural exchange in the past several decades. The practice of Japanese public diplomacy to southeast Asia after Cold War includes high-level visits, official development aids, foreign students and youth exchanges, cultural exchanges and tourism. The result of Japanese public diplomacy was a huge success as illustrated by the latest opinion poll. However, Japanese public diplomacy implemented in some states has not been as efficient as it performs in Southeast Asia; for example, in Mainland China, where the positive effect of Japanese public diplomacy is curbed due to the country’s historical burden. Therefore, public diplomacy requires careful consideration of multiple conditions and perspectives of a country.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0103253017 |
| Creators | 王涵儀, Wang, Han Yi |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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