本研究旨在探討國民小學的公共關係、組織創新經營與學校效能之關係，以瞭解目前國內國民小學推動公共關係的情形，以及確認組織創新經營與學校效能之高低情形，以作為國民小學行政實務運作的參考，以達成學校校務革新與發展的目的。
本研究採用調查研究法，並根據研究目的，研究問題及文獻探討結果，編製「國民小學公共關係、創新經營與學校效能現況調查問卷」進行預試，並依據因素分析結果編製正式問卷進行調查研究。本研究以台灣地區公立國民小學的教師為母群體，依北、中、南、東四區以分層隨機抽樣方法進行抽取樣本，總計抽取1375 位國小教師，回收有效樣本1023人。問卷調查結果採用描述性統計、Pearson積差相關、t 檢定、單因子變異數、多元迴歸分析、結構方程模式等統計方法進行分析。
本研究之主要發現如下：
一、國民小學公共關係實際情況良好，並以「成果回饋」為最佳。
二、國民小學創新經營表現良好，並以「行政運作創新」為最佳。
三、國民小學學校效能實際情況良好，並以「溝通協調」最佳。
四、國民小學公共關係、創新經營與學校效能三者間具有正向的關聯。
五、國民小學公共關係及創新經營的分層面對學校效能有正向預測作用。
六、國民小學公共關係可透過組織創新經營，增強對學校效能的正向影響力。
依據以上之研究發現，本研究對教育行政機關、學校與未來研究分別提出以下建議：
一、對教育行政機關之建議：
（一）應給予教職員工更多進修機會，鼓勵終身學習。
（二）提供具體策略，有效降低小型與大型學校辦學壓力。
（三）將公共關係與創新經營之課程納入培育課程中。
（四）訂定獎勵辦法推動學校行銷與創新。
二、對學校之建議：
（一）加強教師參與，使所有成員共同參與校務推動。
（二）尊重資深教師之經驗及意見，善用人力資源。
（三）積極鼓勵教職員工進修以落實終身學習理念。
（四）提供與建置相關資源，鼓勵教師發揮創造力。
（五）都會區大型學校，應強化溝通機制，追求團隊合作。
三、對未來研究之建議：
（一）研究對象方面，建議擴大研究群體。
（二）研究方法方面，建議兼採質性研究。
（三）研究變項方面，建議納入其他變項進行分析。 / The main purposes of this study are: (1) to understand the present condition of public relations, organization innovative management, and school effectiveness in the elementary schools; (2) to analyze the diversity of different background variables in public relations, organization innovative management, and school effectiveness in the elementary schools; (3) to discuss the relationships among the public relations, organization innovative management, and school effectiveness in the elementary schools; (4) to investigate the preditive analysis of public relations, organization innovative management, and school effectiveness in the elementary schools; (5) to conclude the path relationships among public relations, organization innovative management, and school effectiveness in the elementary schools.
The present study applied literature analysis and questionnaire survey method. According to related literature, the theoretical foundation was constructed and “Elementary School Public Relations, Organization Innovative Management, and School Effectiveness Survey Questionnaire” was organized. 117 elementary schools were chosen randomly from north, central, south, and east regions in Taiwan. Totally there were 1023 elementary school teachers. Subjects’ viewpoints about elementary school public relations, organization innovative management, and school effectiveness were collected. The data were analyzed by descriptive statistics, one-way ANOVA, Pearson product-moment correlation, stepwise regression, and structural equation modeling.
The findings of this research were as follows:
1. The perceptions from the elementary school teachers about public relations are positive. And “outcome feedback” is the highest.
2. The perceptions from the elementary school teachers about organization innovative management are positive. And “administration operation” is the highest.
3. The perceptions from the elementary school teachers about school effectiveness are positive. And “communication and coordination” is the highest.
4. There are significant relationships between school effectiveness and public relations as well as between school effectiveness and organization innovative management.
5. Public relations and organization innovative management can effectively predict school effectiveness.
6. The results from the structural equation model indicated that there is a positive indirect effect between public relations and school effectiveness when organization innovative management served as a mediator variable.
Based upon the findings, some suggestions are addressed for educational administrators, elementary schools, and future researchers.
1. For educational administrators
(1)Provide more opportunities of further education and encourage lifelong learning.
(2)Administer effective and concrete strategies about lower stress in large and small school management.
(3)Include public relations and innovative management among the curriculum of administrator preparation.
(4)Prompt school marketing and innovation by reward.
2. For elementary schools
(1)Amplify the scope of teacher participation in school management.
(2)Respect senior teachers’ experiences and opinions by human resource management.
(3)Encourage school members to participate in further education and achieve the vision of lifelong learning.
(4)Provide correlative resources and encourage teachers to amplify creativity.
(5)Reinforce communicative mechanism and pursuit team cooperation in large and urban schools.
3. For future researchers
(1)The samples should be expanded.
(2)Qualitative studies should be adopted to make more in-depth data.
(3)More demographic variables and environmental variables should be added.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093152511 |
| Creators | 徐易男, Hsu, Yi Nan |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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