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平衡計分卡之設計及運用-以某研究機構為模擬

非營利組織(Nonprofit Organizations,簡稱 NPO )近年來在國內外蓬勃發展,儼然成為社會良心與進步的另一主要推動力。雖然 NPO 無所謂的財務利潤底線與市場機制,但對管理制度亦有其實務上的需求,再加上大環境急劇變化所帶來的挑戰,因此 NPO 相較營利事業反而更需要好的管理制度( Drucker,1990)。
『平衡計分卡』(The Balanced Scorecard,簡稱 BSC )是一在歐美政府部門以及 NPO 已應用多年,且有許多成功案例的整合性策略管理系統與績效評量工具,其功能足以協助組織整合資源,聚焦策略,及落實策略,具體改善組織的績效表現。本研究以國家型研究機構為研究對象,設計一包括策略形成到策略執行的BSC應用架構及模式。以下為本研究發現﹕
一、在策略形成方面﹕NPO從使命出發,結合BSC SWOT與波特等的策略理論,可協助組織從最重要的四個管理構面上,找出發展的最佳策略。這些策略內容涵蓋最重要的利益關係人,以及營運成功必需考量的完整構面,並具有明確的策略假設與立論邏輯,有助策略的澄清、檢討、改進。
二、在執行策略的規劃方面﹕BSC提供一個完整的策略執行架構,整個架構涵蓋落實策略所有必備的策略元件與管理構面,並以因果邏輯關係互相連結,容易驗證、檢討、與作策略改進,故具有高度的完整性、平衡性、和可行性。大幅度增加NPO策略執行成功的機會。

本研究嘗試為非營利部門設計一套BSC的應用模式,希望協助NPO將崇高的理想經由BSC落實,彌補NPO長期以來執行經營較弱的一環。 / Nonprofit Organizations, abbreviated as NPO, have been developed vigorously throughout the world in recent years. On such issues as Environmental Protection, Aid to Minority Groups, Education & Culture, Health Caring, and Spiritual Purification, NPO no doubt has become one of the most important driving forces to promote social conscience and the society progressing. Most of the NPO neither have the so-called bottom line on financial profits nor have the market mechanism, plus the lack of proper managerial tools, which easily leads an inefficient result. NPO, like many for-profit organizations are facing many severe challenges from the rapid changes in environment. As Dr. Peter Drucker concluded, it is even more necessary for NPO to have a better managerial system than Profit Organization has (Drucker, 1990).
The Balanced Scorecard (abbreviated as BSC) has been implemented into big conglomerates, public sectors, and NPO in Europe and USA for many years, and proved to be a powerful integrating tool for strategic management and performance measurement system through many successful cases. BSC could help the organizations to focus the resources on strategy and execute the strategy properly to enhance the performance of the organizations. This research will design a BSC implementing model for a mid-size NPO, Taiwan Sunshine Welfare Foundation. The model will include strategy formation, planning, and executing. The findings from this research are as follows:
1. The strategic formation: Based on mission, the BSC SWOT and the strategic theories could be great tools for NPO to find out the best and workable strategies in the most important perspectives. These strategies will cover all the important stakeholders and a complete framework that is essential to success. Precise assumptions and logical argumentations characterize the nature of this strategy formation, which could support the clarification and review of strategies as well as the strategic learning.
2. The planning of strategies execution: The framework provided by BSC covers all the necessary elements and managing perspectives required for the successful execution of strategies. These strategic elements are connected each other with logical and cause-and effect relations, so they are easy to be verified, examined, and improved. Having been transferred to the daily activities of the employees, the strategies have great workability as well.
This research has attempted to design an application model for NPO to implement BSC, and expects to assist NPO in transferring the great ideas to a real success and compensate the long-existed weakness in NPO operation.

Identiferoai:union.ndltd.org:CHENGCHI/G0096353018
Creators李佳恩
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language中文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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