The venture addresses the common phenomenon of people having no time or not being able to concentrate to read lengthy business and personal development books.
This represents a dilemma for many professionals, students and many other people alike because the demands in the realms of professional and working skills surge continuously, driven by global competition and increasing social and economic dynamics.
The company aims to solve this problem through offering highly condensed summaries of business, personal development and eventually spiritual books on an intuitive e-commerce web-platform.
The summaries rely heavily on visualization techniques following the venture’s unique and proprietary summarization guidelines. A key feature of the summaries is their quality – think of the level of professional consulting presentations.
Summaries are monetized through individual and subscription sales via B2C and B2B channels and mainly marketed to white collar working professionals and students in first and second world economies.
The business model is a push model, where content is created to satisfy a presumed demand. A pull model, where users generate content on a provided platform, entails interesting advantages and elements of this idea might be incorporated at a later stage.
The financial projections are characterized by two years of negative cash flows, which stem from initial investments in the summary database, building the platform and brand, followed by strong positive inflows as user numbers grow. The projected 5-year NPV in the baseline scenario and a 35,000 USD investment in year 1 is 320,000 USD at a 20% discount rate while the IRR is close to 100%.
Key risks pertain to quality of summaries, relationships with key content creators and the challenge to create momentum.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0104933032 |
| Creators | 唐瑪, Hoehl, Thomas |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0018 seconds