現今社會離婚現象普及化讓一般大眾對於婚姻一詞重新定義，也威脅到當前愛情跟婚姻的行為模式。最近所盛行的新型態的軟體，像是：Beetalk人們可以輕而易舉的利用此類的交友軟體在線上找尋自己的對象，在這些交友軟體興起所造成的影響讓男女對於感情的維繫變得導向結果論發展，也因此形成一種速食愛情的現象，也造成許多一夜情的情況發生，這跟過去婚姻所代表的永恆定義形成了強大的衝擊。 許多年輕男女變得更加不重視維繫長期性的感情關係，隨著許多交友軟體的數量增長也讓許多年輕男女視為這是正常的感情發展現象產生了許多謬誤，為了解決上述所提之社會問題，本研究了提出一項創新的經營模式以app模式來增進已經互相產生承諾的男女。為了能夠提供符合男女心理需求之服務，本研究透過創新提案的制定經過市場需求分析，調查目前台灣男女主要的感情心理需求以及活動內容的接受意願，並藉由專家訪談、消費者的深度訪談，加以驗證其實際需求與創新服務之可行性。最後提出一個能滿足社會需求並能讓服務參與者共同獲益的解決方案，並針對問卷調查結果所發現之目標客群研擬創新經營模式的營運計畫。 / Divorce is getting more and more common in Taiwanese society. This phenomenon also threatens those who are currently living in a relationship or a marriage. With modern age tools, such as apps like "Beetalk", people can find partners online, with ease. The concept behind "Beetalk" however, does not manifest in creating real and meaningful relationships, rather mostly one night affair.
Many young men are becoming ingorant or uninterested in long term relationships. The popularity of dating apps is causing an advent of confusion for the meaning of love. To remedy this social problem, I propose an app-based service to enhance the intimacy between two committed lovers. This innovative business model is based on thorough analysis of academic theories and empirical studies, including expert interview, focus group discussion, and consumer behavior survey.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0101359029 |
| Creators | 陳靜萱 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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