時尚產業快速蓬勃發展，讓其生產鏈共同製造出的環境污染，已讓我們不得不正視其嚴重性，涵括了全球大量使用農藥的棉花田、面料染色需要大量的水資源、第三世界的血汗工廠、以及大量生產的廉價服飾，人們的慾望不斷被挑起，低廉的價格讓人們得以毫不節制地不斷購買服飾，穿不到的服飾變成在第三世界被掩埋的垃圾，這些對環境的傷害和浪費的資源，已遠超過我們可以回收的資源了。時尚產業已成為繼石油之後，位居環境汙染的No.2的幫兇。當一切的美意不再，時尚產業開始省思甚麼才是真正的美好?時尚產業所創造的社會價值是甚麼?
現行「從搖籃到墳墓」(cardle-to-grave)的產品設計不僅在環境上造成傷害，也缺乏經濟效益，因此在許多方面，尋求永續性的替代方案，
發展出創新的再利用方法所帶來的利益， 將比大部分人所能想像的還要多。
本研究主要的目的在於了解並釐清通過回收再造的循環經濟理念，時尚產業的企業以創造社會價值為前提，以商業手法獲取合理利潤得以持續經營的商業模式創新。因此，在研究問題上首先將先釐清循環經濟的本質與面貌，接著探討時尚產業對環境之衝擊和影響以及永續時尚的定義和商品結構。同時，藉由國內外最新的循環經濟的商業模式創新分析，與研究者對於時尚產業運作方式的資料收集，深入剖析永續時尚如何結合消費市場變化與社會的脈絡二者合而為一的過程，以提供國內時尚產業了解國際永續時尚營銷市場的脈動與需求，以提昇開發全球永續時尚產品的能力。
並藉由研究結果提供國內時尚產業對永續時尚資訊運用上，與歐美時尚產業同步運作的速度，並統整永續時尚產業鏈的機制與系統，以期台灣時尚產業、製造業成為發展永續時尚的亞太區重心。通過研究的探討，研究者以永續時尚為核心，提出創新商業模式。以平台概念串接消費者和供應商使其為橋梁，將永續時尚資訊收集途徑系統化，並能使其資訊透明化和有提供有效環保數據，並銷售得到消費者信賴的對地球友善之商品選項，期待成為有利於雙方的商業模式。 / Due to rapid developments in the fashion industry, the transformed production chain has created high environmental impacts. There are various sources in the production processes that casued destructions to the world, for example: the use of pesticides in cotton fields, fabric dyeing consuming great amount of water resources, the use of the third world Sweatshops, and a mixture of strategies of mass-produced cheap clothing. Consumers’ desires are constantly being provoked by those low-price and fast fashion while clothes were thrown to the third world to be buried. The pace of waste generation is far more faster than the speed of material recycling. It’s time to think about values verse demages created by the fashion industry.
The primary goal of this study is to understand and clarify the concept of circular economy that promotes greater resource productivity. The aim is to reduce waste and avoid pollution by promoting a sustainable fashion design model on a crowdsourcing platform. Sustainable fashion is a part of the growing design philosophy and trend of sustainability, it is to create an eco-system which can be supported indefinitely in terms of human impact on the environment and social responsibility. The system can be seen as an alternative trend against fast fashion. For these purposes, this study will clarify the relationship of circular economy and fashion industry though the primary focus has remained on improving the impacts of productive processing and material provenance. Meanwhile, the study will examine business cases of circular economy to enhance the development of sustainable fashion platform. The findings are useful for Taiwan fashion industry to strengthen their design and development of sustainable fashion to lead Asia Pacific center.
The study explored the influence of sustainable fashion on aspects of design, production, marketing, and innovative business model. The proposed platform provides information and goods of sustainable fashion and builds a channel which connects suppliers and consumers.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0103932089 |
| Creators | 張倞菱, Chang, Ching Ling |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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