本論文是針對國內交通控制工程產業環境制度現況,因大都屬大型工程專案,故品質不易控管維持,廠商也常發生因專案影響公司營運。知識、資源與經驗皆不易管理與傳承,以及主要客戶的顧客關係管理日益重要的背景,為突破市場的競爭壓力並掌握主要客戶,探討企業必須投入以主要客戶為號召的核心客戶顧客關係管理策略,進而達到整體企業經營績效提升。
本研究是從個案公司的現況及產業結構、發展現況與經營策略等三方向探討知識管理策略,以期益於個案公司的核心客戶顧客關係管理策略的建立與整體營運成長之目的,從整體知識管理策略的擬訂、知識管理資訊系統的發展,以及企業營運知識管理等方面,探討資通訊產業知識管理的掌握與發展,以利我國資通訊產業進行知識管理能力之培養。
大型專案強調團隊協同作業,公司團隊從組織分工、專案資料建立運用、資源管理…等議題,如何利用過往人員的經驗、公司與上下游廠商資料庫,將顯性、隱性知識充分傳遞利用與管理將是決定專案能否依計畫時程控制成本並能順利完工之關鍵。 / Due to the difficulty of controlling and maintaining the quality of large public bid projects, and to the business winning the bid projects that were too weak at project management to impact the operations; as well that the knowledge, resources, and experiences are all hard to be managed and inherited, and the importance of the relationships to major clients is increasing, this paper is discussing the knowledge management for business and the strategy for managing the relationships of core clients; in order to control major clients by breaking through the pressure of market competence and lift the overall operating efficiency for the business.
The keys deciding whether the project will successfully complete within the time schedule and cost control include emphasis at teamwork, the issues of building up company structure including job assignment, information bank, resources management, etc., experiences of manpower, the project information warehouse linking with venders and clients, and fully transmission and usage knowledge.
Identifer | oai:union.ndltd.org:CHENGCHI/G0099932141 |
Creators | 李長昇 |
Publisher | 國立政治大學 |
Source Sets | National Chengchi University Libraries |
Language | 中文 |
Detected Language | English |
Type | text |
Rights | Copyright © nccu library on behalf of the copyright holders |
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