The case study provides an analysis of the multi-brands management of multi-national enterprise, taking Acer group as an example. The objective of this study is to analyze the reason for Acer group to adopt multi-brands strategy, how Acer group implements the multi-brand strategy and the overview of the industry. Provide SWOT analysis on Acer after its implementation of multi-brands and follows with conclusion and recommendations in the end.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0097933003 |
| Creators | 劉秋慧, Liu, Joyce |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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