隨著企業社會責任(CSR)議題的興起、綠色消費意識提高，以及國際環境管理系統與相關法規的日趨完善，社會大眾要求企業應擔負起社會與環境責任的呼聲漸劇；是故愈來愈多的企業開始投身綠色經營的行列。本研究從企業總體層級出發，以質化研究取向來探討全球領導品牌是如何形塑其影響動機、資源投入、利害關係人管理，及發展系統性的策略方案等綠色經營實務。
從本研究發現及所提出的延伸性管理意涵，企業應主動追求更積極的CSR作為，透過影響力及市場機制來回應利害關係人，始得滿足「三重盈餘」目標：
1. 創辦人或企業本身的環境經營、綠色管理等價值觀或信念將會形塑企業綠色經營動機，且應從總體層級並「內外兼顧」來推行，以一貫性地從企業願景、使命、策略方針等向下最終落實於日常營運活動中。
2. 企業綠色經營動機將影響其資源投入與利害關係人管理，透過「推動公司治理」、「維護社會公益」、「發展永續環境」及「生命週期成本管理」來創造綠色價值，架構性地支持綠色經營意識轉化為營運活動。
3. 企業綠色經營動機將影響實際推展的代表性措施、策略與計畫，透過「綠色供應鏈管理」、「綠色消費行為」、「綠色形象/品牌」及「綠色獲利模式」來實踐綠色價值，彈性因應市場需求並提高競爭者進入門檻。
4. 企業應加強綠色價值創造與綠色價值實踐兩構面間的連結性，並善盡利害關係人溝通機制，使架構性的措施得以轉化為實務作為。
5. 企業綠色價值創造與企業綠色價值實踐兩構面將會影響品牌領導地位，且若在環保、收益與成本間並無遭遇明顯的決策衝突或困難，則最終其企業綠色經營的商業可行性將反映在正向的財務績效表現中。
本研究歸納出影響企業執行綠色經營實務成效的各項因素及各構面間的交互關係；並提供有志發展綠色經營模式或期待更為精進者一個整體性參考架構。 / With the rise of Corporate Social Responsibility (CSR) issues, green consumer awareness, as well as the maturity of international environmental management system and relevant regulations, the community advocates companies should account for social and environmental responsibility; therefore more and more companies devote to green management. In this study, the qualitative research method is utilized from the corporate level to explore how the global leading brands to shape the influence and motivation, allocation of resources, stakeholders management, and the development of systematic strategy plans and other green management practices.
From the study results and proposed management implications, companies should pursue more proactive CSR actions through their influence and market mechanisms to respond to stakeholders to meet "Triple Bottom Line" objectives:
1. The founder, values or beliefs of environment management and green management will shape the motivation of business green management from "both inside and outside" through the corporate level to implement consistently along with the corporate vision, mission, strategic direction and so on cascading to the fulfillment of daily operations.
2. The motivation of business green management will affect allocation of resources and stakeholders management through "promoting corporate governance", "maintaining social welfare", "developing sustainable environment" and "managing life-cycle cost" to create green value and structurally support green management sense into business activities.
3. The motivation of business green management will affect the actual promotion of representative measures, strategies and plans through "Green Supply Chain Management", "green consumer behavior", "green image / brand" and "green profit model" to fulfill green value and flexibly respond to market demand as well as to increase the entry barriers to competitors.
4. Companies should strengthen the linkage between green value creation and green value realization and fulfill communication mechanism with stakeholders to transform the structural measures into actual practices.
5. Both of business green value creation and business green value realization will affect the brand leadership, and if there is no decision-making conflict or significant difficulties among environment, benefits and costs, finally the commercial feasibility of business green management will be reflected on the positive financial performance.
The study induces the affecting factors of implementation effectiveness of green management practices and the interactions among the various aspects and also provides an overall reference structure to develop green management model or advance sophistication.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0102363036 |
| Creators | 簡憶汶, Jian, Yi Wen |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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