1990年代綱際綱路發展十分迅速，而其商業應用在最近幾年更是熱門話題，目前在綱際綱路上，有超過80%的主機是來自商業性應用。有人將此綱際綱路的商業應用亦稱為電子商務。
很多公司看中此新通路之商機而投資於電子商務而許多綱路使用者也開始利用綱際綱路之方便性購買某些產品；調查顯示，消費者目前上綱購買產品以電腦及周邊設備產品居多，而食品採購則只佔5%。不過，許多零售業者認為將來綱路使用普及率提高後，提供線上訂購服務可為公司另拓一收入來源。因此在國外已有許多虛擬超市出現，而有些超市經營者也開始提供線上訂購服務；有些純虛擬超市也已因服務將定顧客群，如職業婦女、殘障者、老人而獲好評。目前臺灣第一家綱路超市也將開始營運。
本篇論文旨在探討目前綱際綱路上超級市場經營的現況。藉由實際的公司觀察瞭解目前綱路超市運作所應遵循的原則並試圖回答下列三個議題：
1. 綱際綱路對於超市經營者的策略性意涵？
2. 規劃上綱前，食品零售業者應先檢視哪些條件？
3. 為維系綱上訂購服務務的長期經營，綱路超市經營者應注意哪些營運因素？
同時本論文亦對有志經營綱際綱路超市的業者提出建言，以作為經營綱路超市之參考。 / The business application of the Internet is one of the important issues for companies aiming to succeed in the next century. Some term this application as electronic commerce or e-commerce.
The Internet has attracted many companies to exploit this new marketing channel. Many grocery, or food, retailers have shown their interests in this market and are planning to provide online ordering services.
This thesis aims to understand grocery retailing on the Internet at present and to provide potential operators with some principles for providing Internet ordering services.
This thesis adopts exploratory and qualitative research. Some cases from defferent regions are analyzed and findings from these cases are synthesized to provide factors online operators should consider when planning their online services. Moreover, this thesis also provides some suggestions to potential operators of purely virtual stores.
| Identifer | oai:union.ndltd.org:CHENGCHI/B2002002015 |
| Creators | 張苑惠 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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