醫藥品行銷模式之探討 / The purpose of pharmaceutical marketing is to let the proper medical products to be used on the suitable patients. The marketing approaches for the pharmaceutical products are quite different from the common merchandises. The pharmaceutical environment and the relationship between the company and the customers are complicated and sensitive. Thus the main objective of this thesis to list and analysis the current marketing approaches in the pharmaceutical industry. The approaches can be divided into push and pull approaches to the customers. The e-marketing, which is a new technology, can provide both push and pull power for pharmaceutical products. The marketers should utilize this tool as e-marketing well in the future. Moreover, since the pharmaceutical environment is getting stricter every year, the holistic marketing approach is a better way for products promotion and increase the share of voice in the competitive market.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0096933012 |
| Creators | 林彥嵐, Lin, Yen Lan |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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