生態旅遊是一種全球性旅遊趨勢，也是一種對自然資源與旅遊行為之新環境因應態度。農村社區發展生態旅遊將成為農村社區永續發展的重要發展戰略，當務之急是建構出農村社區發展生態旅遊評估模式。建立農村社區生態旅遊發展指標體系及評估模型，對於規範生態旅遊社區建設，促進農村社區生態旅遊資源的可持續利用，引導農村社區生態旅遊的健康發展，具有重要意義。本研究主要目的希望透過文獻研究法、問卷調查法及AHP層級分析法等研究方法的進行，建立一套評估農村社區發展生態旅遊的評估模式，藉以從中瞭解生態旅遊與農村社區永續發展相結合之結果：
一、以農村社區的核心資源、經營管理、市場潛力和組織能力此四個構面與農村社區生態旅遊之直接關係，分別加以探討。再透過SWOT 矩陣分析，以港邊社區為例，研擬出生態旅遊評估模式。
二、應用層級分析法（AHP 法）進行農村社區生態旅遊發展模式評估，提供決策者執行時優先順序之參考。
本研究藉由文獻回顧，整理出生態旅遊和農村社區永續發展的相關理論，及港邊社區環境資源後，透過專家問卷調查使研究資料更為客觀。並經由因數分析簡化得到「核心資源、經營管理」及「市場潛力，及組織能力」之4個因數。續由SWOT 矩陣分析法分析港邊社區和湖本社區發展生態旅遊的基礎和方向。
本研究結果除提供以港邊社區為例的農村社區發展生態旅遊評估模式外，對本研究所建立之農村社區發展生態旅遊評估架構，亦可供後續相關生態旅遊訂定發展策略之參考依據。
關鍵字：農村社區、生態旅遊、評估模式、SWOT 矩陣分析法 / Eco-tourism is a trend of global travel and a new attitude to balance natural resources and behavior travel. Therefore,the development of eco-tourism in countryside community will be an important strategy for its sustainable development. The most important is the construction of appraisal pattern in countryside community.Building index system and evaluate pattern has very significant sense on standarding eco-tourism community,promoting sustainable use of eco-tourism resource and guiding sound development of eco-tourism in countryside community.The main goal of this investigation is establishing solutions of assesing sustainable development by a series research methods,such as document research ,questionnarie and AHP level analysis.
1.Base on the five aspects of direct relationship with key resource,management,market potential and organizational ability to research respectively.Then,through analysis in SWOT rectangle form, take Gangbian community for example,create evalutation patterm of eco-tourism.
2.Use AHP methods to value the strategies for eco-tourism development to provide executer a priority consultation.
This research makes out the theories and strategies about development eco-tourism by reviewing documents, and environmental resources of Gangbian community. Furthermore, it makes the information more objective by expertise polling. With factors analysis ,they gain four factors of key resource,management,market potential and organizantianal ability,making foundation and instruction of Gangbian Zone and Huben Zone by SWOT rectangle form.
The result of this research not only provides the evaluate pattern of eco-tourism development in rural area like Gangbian Zone but also offers a reference for concerning strategies of sustainable eco-tourism .
Key words： Community ; Eco-tourism；Evaluate patterm ; SWOT rectangle form
| Identifer | oai:union.ndltd.org:CHENGCHI/G0929230261 |
| Creators | 鐘敬添 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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