The Cheng Ching Lake is a reservoir. It functions not only as a water supplier, but also as a scenic spot. It used to be one of the top three scenic spots in Taiwan. However, it has gradually lost its competitiveness with environmental change. And its tourists has also decreased with year, which has resulted in deficits of earning and prosperity.
This study probes into the competitive advantage of the Cheng Ching Lake scenic spot according to the Resource-Based Theory. The unique competitiveness of general enterprises comes from two complementary sources-- the resources and the competencies in the enterprises. Since it is easier for an enterprise to control and manage its resources and competencies, the two factors are more suitable being as references and indicators for a company to decide on its tactics of development. Therefore, an enterprise should make good use of its resources in advantage and even its core resources in order to make profits and maintain its substainable competitive advantage.
This thesis adopted qualitative methods and conducted in-depth interviews with the administrator of the Cheng Ching Lake scenic spot, superiors in authorities concerned, scholars, and experts. After discussing with them the effects that tangible assets, intangible assets, human resources and capabilities have on competitive advantage, the results¡GThe core resource of the Cheng Ching Lake scenic spot is ¡§its water resource and ecology¡¨ that is unique, specific, and imperfectly imitable, which shape the Cheng Ching Lake¡¦s competitiveness. As for the core competence, the management ability, age, quality, professional training, adjustment ability of its employees lack in competitiveness, the Cheng Ching Lake scenic spot does not have core competence .
Based on the above findings, this study gets some suggest to development strategies for the Cheng Ching Lake senic spot as follows:
1.Using the differentiation to separate the market.
2.Selecting a specific theme for further development.
3.Modifying after a whole plan, and to run the business with each section separated for different usage.
4.Adopting alliance strategy to promote its competitiveness.
5.Collecting cleaning fees from people doing morning exercise to compensate for the loss in profits.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0701108-110046 |
| Date | 01 July 2008 |
| Creators | Shen, Shu-chen |
| Contributors | Ming-rea Kao, Pei-how Huang, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701108-110046 |
| Rights | not_available, Copyright information available at source archive |
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