The rapid expansion of technology has posed challenges in moderating hateful content on social media platforms, particularly in non-text formats like TikTok videos. This study addresses a significant gap in scholarly research by examining the intersection of TikTok and journalistic content within the Ethiopian diaspora community. The research aims to investigate the prevalence and characteristics of hate speech in ethnic-based social media platforms operated by the Ethiopian diaspora, focusing on two prominent platforms: Ethio 360 Media and Gadaa Media Network (Gadaa MN), representing the Amhara and Oromo ethnic groups, respectively. Employing content analysis methodology, the study examines a hundred TikTok video clips from these platforms, drawing upon the theoretical framework of Framing Theory. This framework encompasses Frame Amplification, Frame Transformation, and Frame Contest, allowing for the identification of distinct patterns in hate speech language and content presentation between the two platforms. Key findings highlight several significant insights: (1) Both Ethio 360 Media and Gadaa MN exhibit similarities in hate speech, particularly in incitement of violence or threats. However, Ethio 360 Media employs uniquely demeaning and dehumanizing language, absent in Gadaa MN's journalistic content; (2) Analysis of hate speech types reveals differences in prevalence and focus within journalistic content, with both platforms engaging in politics-based hate speech but disparities emerging in ethnicity-based hate speech; (3) Examination of targeted entities unveils differing framing strategies, with both platforms targeting the Ethiopian government but diverging in their approaches toward other entities such as the Oromo ethnic group and educational institution; (4) Analysis of news coverage genres indicates variations in content presentation, with Ethio 360 Media relying more on commentary while Gadaa MN focuses predominantly on straight newscasts; (5) Exploration of news coverage areas reveals distinct content focuses between the two platforms, with Ethio 360 Media covering Ethiopia as a whole and various regions within the country, while Gadaa MN primarily focuses on the Oromia Region, occasionally covering foreign countries or regions.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-54222 |
| Date | January 2024 |
| Creators | Areri, Daniel |
| Publisher | Södertörns högskola, Journalistik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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