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Previous issue date: 2013-03-25 / This research aims to understand the possible relationships between co-production and performance in new product development (NPD). Therefore, studies were performed on co-production and NPD in light of the value co-creation, considering research done on the importance of interaction between customers and the firm (PRAHALAD e RAMASWAMY, 2000; 2004; LUSCH e VARGO, 2004; COVA e SALLE, 2008; GUMMESSON e MELE, 2010; CHANDLER e VARGO, 2011; BALLANTYNE et al., 2011; COOPER e EDGETT, 2008; JARUELSKI e DEHOFF, 2011; BONNER, 1999). Based on this understanding, six theoretical propositions were formulated: four of them were focused on the positive effect of the co-production on NPD performance and other two were about organization of the coproduction on NDP process. Interviews with eight NPD experts were done to verify the convergence of these propositions with market practices. Content analysis of the data collected during the interviews revealed convergence of five theoretical propositions, signaling indications that the adoption of the coproduction approach contributes to NPD performance. Finally, this study suggests a research agenda aimed at deepening the theme. / Esta pesquisa tem o objetivo de entender as poss?veis rela??es entre coprodu??o e desempenho no desenvolvimento de novos produtos (DNP). Para tanto, foram realizados estudos sobre coprodu??o e DNP ? luz da cocria??o de valor, considerando investiga??es feitas sobre a import?ncia da intera??o entre firma e clientes (PRAHALAD e RAMASWAMY, 2000; 2004; LUSCH e VARGO, 2004; COVA e SALLE, 2008; GUMMESSON e MELE, 2010; CHANDLER e VARGO, 2011; BALLANTYNE et al., 2011; COOPER e EDGETT, 2008; JARUELSKI e DEHOFF, 2011; BONNER, 1999). A partir desse entendimento, foram lan?adas seis proposi??es te?ricas, sendo quatro voltadas ? influ?ncia positiva entre coprodu??o e desempenho de DNP e duas sobre a estrutura??o da coprodu??o no processo de DNP. Foram feitas entrevistas com oito especialistas em DNP, a fim de verificar a converg?ncia dessas proposi??es com pr?ticas de mercado. A an?lise de conte?do dos dados coletadas durante as entrevistas revelou converg?ncia de cinco proposi??es te?ricas, sinalizando ind?cios de que a ado??o de abordagem de coprodu??o no DNP contribui para seu desempenho. Por fim, este estudo sugere uma agenda de pesquisa voltada ao aprofundamento do tema.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/5657 |
| Date | 25 March 2013 |
| Creators | Hoeltz, Luciano |
| Contributors | Sampaio, Claudio Hoffmann |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Administra??o e Neg?cios, PUCRS, BR, Faculdade de Administra??o, Contabilidade e Economia |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 3244129067093836374, 600, 600, 4410494103952189146 |
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