Marketing with emphasis on promotion of classified ads of English newspaper in Hong Kong.

Description

Lee Suet-Ching, Liu Man-Hoi Helen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 130.

Links & Downloads

1. cuhk:320035
2. http://library.cuhk.edu.hk/record=b5885736
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-320035

Tags

Hongkong Standard

Advertising, Classified--Case studies

Advertising, Newspaper--Case studies

English newspapers--Case studies

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320035
Date	January 1987
Contributors	Lee, Suet-Ching., Liu, Man-Hoi Helen., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, x, 131 leaves : ill. ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)