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User Privacy Perception and Concerns Regarding the Use of Cloud-Based Assistants

Cloud-based assistants like the Google Home and the Amazon Alexa have become ubiquitous in our homes. Users can simply communicate with the devices using a smartphone application. There are privacy concerns associated with cloud-based assistants. For example, users do not know what type of information is being sent to the device manufacturer, if the device is stealthily listening to conversations, data retention, or who else has access to the data. Privacy is about perception. The goal of this study is to determine user privacy concerns regarding cloud-based assistants by adopting a quantitative research method. The study used a privacy decision framework that lists three core components, which are technology controls, understanding user privacy preference, and government regulations. The research used Dervin's sensemaking model to describe users' privacy perception using the privacy decision framework and improved on a privacy perception survey instrument from previous dissertations. An understanding of user privacy concerns with cloud-based assistants is required to provide a comprehensive privacy guidance to stakeholders. The significance of this study is in the identification of the privacy perception of users of cloud-based assistants and the extent to which the components of the theoretical framework can impact user privacy perception. The results of this study serve as a guide for device manufacturers and other stakeholders in prioritizing privacy design decisions.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc1752341
Date12 1900
CreatorsAwojobi, Abiodun
ContributorsDing, Junhua, Hawamdeh, Suliman, Yang, Qing, Landry, Brett, Dulaney, Malik
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatix, 161 pages, Text
RightsPublic, Awojobi, Abiodun, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved.

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