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Previous issue date: 2014-12-23 / With this research , we try to identify the profile of the contemporary professional from what is portrayed in the business media publications , here called pop-management , according to the work of Wood Jr. and Paula (2002) . The research considers the content analysis of the main business magazines published in Brazil, from 2011 to 2014, and discusses their results considering the role of the individual in the organization and the concept of competence . It concludes with a reflection on the main characteristics required of workers in the XXI century. / Com esta pesquisa, busca-se identificar qual o perfil do profissional demandado pelas organizações contemporâneas, a partir do retratado nas publicações da mídia de negócios, aqui chamada de pop-management, de acordo com o trabalho de Wood Jr e Paula (2002). A pesquisa compreende a análise de conteúdo das principais revistas de negócio publicadas no Brasil, entre 2011 e 2014, procurando discutir seus resultados sob a luz das referências do indivíduo na organização e o conceito de competência. Conclui-se com uma reflexão sobre as principais características exigidas dos trabalhadores no Séc. XXI .
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/13987 |
| Date | 23 December 2014 |
| Creators | Carneiro, Raquel Carvalho de Castro |
| Contributors | Costa, Lygia Gonçalves, Pinheiro, João Luís Alves, Escolas::EBAPE, Irigaray, Hélio Arthur |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | Portuguese |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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