ABSTRACT
Users¡¦ opinions and needs of the underlying products and services are allowed to gather at the Internet communities. Thus, Internet communities play information sharing roles in modern society. This thesis serves laptop computers as the object being studied and asks consumers¡¦ opinions about Internet communities and their purchase behaviors. In addition, brand awareness and risk of awareness played major roles in consumers¡¦ purchase decisions. As a consequence, this research took the three dimensions into consideration and examined the relations between the dimensions and consumers¡¦ purchase decisions for the sake of providing suggestions to laptop firms.
The questionnaire answerers are generally students whose age between 20 and 30. The outcomes show that the Internet group bears the greatest loading while the other two dimensions reported significant results as well. Gender, on the other hand, showed no significant differences in dimensions except the male value brand publicity more. Thus, this study gave suggestions to firms based on the results.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0625108-140506 |
| Date | 25 June 2008 |
| Creators | Hsiao, Yu-Chung |
| Contributors | Hueimei Liang, TaiHwa Chow, FuYan Du, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0625108-140506 |
| Rights | not_available, Copyright information available at source archive |
Page generated in 0.0023 seconds