中小企業的特色是具有彈性、創新、以及快速的應變能力，台灣中小企業一路歷經了產業外移、亞洲金融風暴、網路泡沫、通貨緊縮與膨脹，直到近期的全球金融海嘯，許多企業依然屹立不搖。能夠在逆境中化危機為轉機的企業，皆能做正確的判斷，適時採取因應策略。中小企業雖然能夠迅速因應外界變化，但也因為受限於規模，很容易受到外界環境的影響。因此，即使規模不大、財務狀況不若大企業周全，也需要制定全面性的營運策略，健全公司體制。台灣的中小企業一向以國內市場為主，面對全球化市場的潮流，很難不在這股洪流之下被湮滅。如果能夠結合國際大廠，在對方的帶領之下，便能進軍國際，提升競爭力。這樣的策略，非常適合中小型資訊軟體產業，因此，本研究擬藉個案分析的方式，深度剖析國內一家中小型資訊軟體廠商個案A公司的現況，並探討該廠商參與一國際知名C硬體大廠的 B夥伴計畫。經過平衡計分卡以及SWOT的分析，本研究呈現國內一家中小型資訊軟體廠商的現況與優劣勢以及該廠商與國際知名硬體大廠之間的夥伴關係。此外，本研究也應用平衡計分卡的策略架構，為個案公司建議未來的經營策略。
關鍵字：中小企業、資訊軟體產業、平衡計分卡、SWOT、B夥伴計畫 / Small and medium-sized enterprises (SMEs) are characterized with adaptivity, creativity, and coping ability. SMEs in Taiwan have been through a lot of challenges since the economic bubble came to abrupt. After the financial tsunami hit the whole world, many SMEs were able to survive by adopting new business strategies. Although SMEs can react to the economic change instantly, they are easily affected by the environmental change of the whole world. The SMEs in Taiwan have been focused on local market for a long time. They need to expand their business to the international market. One way to accomplish is to collaborate with some well-known international companies. Using a single case study design, this research intended to investigate a small business company in Taiwan. Established in 1996, this company has devoted to image design, but restricted in local market. In order to understand the present situation of the company and its collaboration with a big international company, the assessment structure of the Balanced Scored (BSC) and the SWOT analysis were conducted. A business strategy using the BSC framework was recommended for the company.
Keywords: small and medium-sized enterprises (SMEs), software and information industry, Balanced Scorecard (BSC), SWOT, B plan
| Identifer | oai:union.ndltd.org:CHENGCHI/G0097932419 |
| Creators | 葉國雄 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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